tourist destination

London Tourism Statistics – Key Facts
How Much Do Visitors Spend in London?
In 2009, there were - 10.8 million domestic overnight trips to London, generating a total spend of £2.2bn - 14.2 million inbound visits to the region, together accounting for £8.24bn
How does Tourism in London Compare to Other Regions? Domestic Inbound Trips Spend Trips Spend % % % % London 11 13 56 57 East of England 10 8 8 5 East Midlands 8 6 4 3 West Midlands 8 7 6 4 North West 13 14 9 8 North East 4 4 2 1 South East 18 15 17 13 South West 20 24 8 6 Yorkshire 10 9 4 3
What is the share of Visitor Spend by Trip Type in London?
Domestic Spend
Over 1/3 of domestic spend in London is for business, a much higher proportion than for England overall.
Share of Domestic Tourism Spend England
56
20
221
Holiday/leisure Business VFR Other
Share of Domestic Tourism Spend London
43
319
35
Holiday/leisure Business VFR Other
Where do Domestic Overnight Visitors to London Come From?
Inbound Spend
Almost half of inbound spend in London is from holiday/leisure visits, higher than the national average.
Where do Inbound Visitors to London Come From?
Top 10 inbound markets Origin of Inbound Visitors to London
Origin of Inbound Visitors to England Trips Spend Trips Spend % % % % USA 13 16 10 13 France 11 6 12 7 Germany 8 4 9 7 Spain 7 6 8 6 Italy 5 4 4 4 Ireland 5 3 8 5 Netherlands 5 3 5 3 Australia 4 5 3 5 Canada 3 2 2 2 Poland 3 2 4 2 Origin of Domestic Visitors to London
Origin of Domestic Visitors to England Trips Spend Trips Spend % % % % London 4 2 9 8 East Midlands 8 7 8 11 East of England 9 8 12 8 West Midlands 7 8 7 7 North West 12 12 10 10 North East 4 7 4 5 South East (excluding London) 20 12 17 17 South West 14 12 14 12 Yorks & Humberside 11 13 12 11 Scotland 6 13 4 6 Wales 3 5 3 4 Northern Ireland 1 2 1 2
Share of Inbound Tourism Spend England
38
23
17
23
Holiday/leisure Business VFR Other
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