HTM 540, International Tourism Development
June 16, 2013
Provide an overview of the tourism activities in Cyprus prior to the contemporary development and planning of tourism.
Darden Restaurants based on company sales, market and the amount of company owned and managed restaurants, is the world 's largest casual dining restaurant company who has a variety of dining brands to choose from. Their mission is to be “The best, now and for generations... and a place where people can achieve their dreams” (Darden 10K, 2012).
According to their most recent 10-K report (2012), there are many key points for review. “Of the 1,961 restaurants across the United States & Canada none of them are franchised” (Nation’s Restaurant News, 2012, p.1). Domestically Darden doesn’t offer franchise opportunities. However, they do have 28 restaurants outside of the United States operated and independent to third parties. Other key points are company sales and stocks. The total company started out in 1970 with 3.5 million in sales ending with 7,998.7 million, with 9.5% attributing to alcohol, in 2012, showing significant growth. Stock prices were at a high 55.84, low 40.69, and closed at 53.06 per share as of May 27, 2012. Ford Equity research (2013) projects that Darden will perform in line with the market over the next 6-12 months based on key factors such as earnings strength, relative valuation, and recent price movement (para. 1).
“To support future growth, they are striving to change in two important ways: modifying their organizational structure to better leverage their existing experience and expertise, and they are adding new expertise in additional areas that are critical to future success” (Darden 10K, 2012). Five key executives who are most responsible for moving this organization forward is Clarence Otis, CEO, Andrew Madsen, CFO, Ronald Bojalad, SVP, James
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