toyota

Toyota is one of the leading automakers in the United States and the world. In 2010, Toyota was forced to recall millions of vehicles after several incidents involving the braking system floor mats and acceleration pedals. This was the cause to stop production of some of its most popular models. With the large recall of these vehicles caused a huge drop in sales, this in turn dropped Toyota as one of the leaders in the automotive industry. The problem is that Toyota was not able to handle the crisis that was facing them; it was improper crisis management that led to their downfall in sales at that time. It took Toyota many years to gain the trust of its customers and it only took less than nine months for it to lose the trust of its customers and any future customers. One of the main factors is the importance of knowing your suppliers and the quality that the parts they produce. There must be a supply chain management, to insure quality parts for its vehicles and quality inspection of these parts. Toyota was using an unknown for its parts and not knowing the manufacturing of these parts was one of Toyotas fatal mistakes. Also the scoop needs to involve that Toyota needs to improve its operational efficiency and quality of its vehicles, this will gain confidence of its customer base. Toyota also needs to share the information on how they are solving the problem and how they are maintain its quality of their cars. Toyota also needs to set goals for their current suppliers of their manufacturing process of their parts for Toyota. Also set up some type of management system to rate its suppliers performance and quality of parts. The parties involved are first its management’s staff as well as their stake holders, which were affected with the inadequate quality of parts that were being supplied by outside of Japan. This intel affected its customer base by the quality of Toyotas vehicles. The problem with the priority level was their ability to react to the