Appendix 1
Political
* Vehicle Taxation laws changed to be more environmentally orientated. * Imminent Government change, could lead to more changes in Laws Governing Vehicle use. * Unstable Fuel Duty Taxes. * Country in debt, could lead to increases in tax in the future. * Reduction in VAT however could rise in the near future. * Government aid to increase purchases of new vehicles (scappage scheme) the government propping up the UK car manufacturing industry. * Governments influencing the public to be more environmentally aware (health schemes).
Economic
* Fluctuating Interest rates. This affects consumer spending power. * High unemployment, gives Toyota a more easily accessible workforce. * Retail Price Index (inflation). * Less disposable income means people will spend less on luxuries. * Exchange rates against the Japanese Yen are low, so import unit prices favour Toyota
Social Factors * Increasing consumer concern over the environment (emissions) * Social out class created with Chelsea Tractors. * Spending behaviours have changed due to the recession. * UK population is ageing.
Technological
* At the forefront of Hybrid technology * Internet advances allow for customers to review and build their own Vehicles to their own specifications. * Future aim is to build fully recyclable vehicles by 2020. * Use of sophisticated
Legal
* Employment law (minimum wage, working hours etc). * Product Recalls regarding a few in the Lexus range as well as the Toyota range. * BSA specifications need to be met.
Environmental
* Increased consumer awareness of Carbon Footprint. * Car Transporting could be considered wasteful. * Increased awareness on climate change. * Toyota aim to have fully recyclable cars and parts by 2020.
Appendix 2
Appendix 3
Appendix4
Source: http://www.si.umich.edu/ICOS/Liker04.pdf
Section I: Long-Term