Toyota Aygo
Toyota- Aygo
Student:Vuk Mihajlovic
Table of contents Introduction..........................................................................................................................................3
1. Toyota Aygo.....................................................................................................................................5
2. Five force analysis..........................................................................................................................10 2.1 Competitive Rivalry ..........................................................................................................11 2.2 Power of Suppliers........................................................................................................... 12 2.3 Power of Buyers.................................................................................................................12 2.4 Threat of Substitutes..........................................................................................................13 2.5 Threat of New Entrant.......................................................................................................13
3. Key facts for success and driving forces....................................................................................15
4. SWOT analysis ..............................................................................................................................18 4.1 Internal influences ..........................................................................................................20 4.2 External Environment Influences ...................................................................................22
5. The Marketing Strategy
Student:Vuk Mihajlovic
Table of contents Introduction..........................................................................................................................................3
1. Toyota Aygo.....................................................................................................................................5
2. Five force analysis..........................................................................................................................10 2.1 Competitive Rivalry ..........................................................................................................11 2.2 Power of Suppliers........................................................................................................... 12 2.3 Power of Buyers.................................................................................................................12 2.4 Threat of Substitutes..........................................................................................................13 2.5 Threat of New Entrant.......................................................................................................13
3. Key facts for success and driving forces....................................................................................15
4. SWOT analysis ..............................................................................................................................18 4.1 Internal influences ..........................................................................................................20 4.2 External Environment Influences ...................................................................................22
5. The Marketing Strategy