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toyota case

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toyota case
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REV: JANUARY 7, 2011

JOHN A. QUELCH
CARIN-ISABEL KNOOP
RYAN JOHNSON

Toy yota Re ecalls (A): Hit tting th Skids he Th past few we he eeks … have m made clear tha Toyota has not lived up to the high s at standards we s for set ourselves. More imp portant, we hav not lived up to the high standards you have come to e ve p expect from us I am
s.
deeply disappointed by that and ap y pologize. oda, Presiden of Toyota M nt Motor Corpor ration, — Akio Toyo
February 9, 2010, Wash hington Post O Ed1
Op
My advice is, if anybody owns one of these ve y a ehicles, stop dri iving it.
— Ray LaHoo United Sta Secretary of Transport od, ates y tation
Februa 3, 2010 to U.S. House A ary Appropriation Sub-Comm ns mittee2
No I have to dr around and worry if I’m going to get ki ow rive d illed.
— Mar rilyn Bauer, T
Toyota Owner, January 28, 2010, to New York Post rep
,
w porter upon leaving Toyo dealership with a new 2010 Toyota R n ota p Rav43
On August 28, 2009, an off n , f-duty California Highwa Patrol offic was driving with his wife, ay cer daugh hter, and brother-in-law in a 2009 ES35 Lexus, ma by Toyota the world’s largest carm n 50 ade a, maker since 2007. Release on Septem ed mber 10, 2009 the 911 call the driver m
9,
l made when h realized th he he hat could not stop the car horrified audiences in the United St d tates and arou the world und d:
Drive
er:

Our accelerat is stuck. W tor We’re on 125.

911 D
Dispatcher:

Northbound 125. What are you passing e g?

Drive er: We’re going 120. Mission Gorge. We’r in trouble. We can’t … there is no br
W
re rakes. End freeway half mile.

911 D
Dispatcher:

You can’t do anything like turn off you engine?
Y
e ur Drive er: We’re appro
W
oaching the i intersection. W
We’re approaching the in ntersection. W
We’re
approaching the intersecti ion. Hold on. Pray Pray. O shoot there OH OH
Oh
e’s.

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