Toyota Case Analysis
TOYOTA
A CASE STUDY ANALYSIS
GROUP IV
Garduque, Edmund Peweeh B.
MARKETING MANAGEMENT
HOLY CROSS OF DAVAO COLLEGE
PROF. LORRIBELLE ROQUE OCENA
SUMMARY
Toyota Motor Corporation is Japan’s number one carmaker. Toyota has international presence in over 170 countries worldwide. It manufactures cars, pickups, minivans, and SUVs include models such as Camry, Corolla, Qualls, Prado, Solara, the luxury Lexus line, and full-sized pickup trucks. It has huge financial strength, with large capitalizations, high technologies and high cost cutting strategies.
SWOT ANALYSIS
Strengths • Vast size/resources- Global brand and is one of the largest car manufacturers in the world along with General Motors. • 60% of products sold at U.S. are made in U.S. • Diverse brand- Brand portfolio, especially its well recognized brand “Lexus” • Japan’s largest car manufacturer- A highly recognized company within a profitable market. • Production engineering innovation- One of the most hi-tech product engineering divisions. (Global Body Line) could make different models on a single line
Weaknesses • Early attempts at the youth market, minivans and big pickup trucks all disappointed. • Remains dependent on the U.S. business for some 70% of earnings • Limited to Japanese designed cars • Operational weakness- High level of capital expenditures in new product lines and opening of new production facilities.
Opportunities • Forecast future era of full-size trucks and luxury, environmental and youth cars • Cost reduction strategies- This will allow Toyota to become more competitive and more flexible for future shifts in the market. • Toyota is very active in new technologies, proven with its hybrid vehicle, the Prius (eco-friendly gasoline-electric car)
Threats • Strong competition-These are the same as General Motors. Toyota faces a large number of competitors. • GM
A CASE STUDY ANALYSIS
GROUP IV
Garduque, Edmund Peweeh B.
MARKETING MANAGEMENT
HOLY CROSS OF DAVAO COLLEGE
PROF. LORRIBELLE ROQUE OCENA
SUMMARY
Toyota Motor Corporation is Japan’s number one carmaker. Toyota has international presence in over 170 countries worldwide. It manufactures cars, pickups, minivans, and SUVs include models such as Camry, Corolla, Qualls, Prado, Solara, the luxury Lexus line, and full-sized pickup trucks. It has huge financial strength, with large capitalizations, high technologies and high cost cutting strategies.
SWOT ANALYSIS
Strengths • Vast size/resources- Global brand and is one of the largest car manufacturers in the world along with General Motors. • 60% of products sold at U.S. are made in U.S. • Diverse brand- Brand portfolio, especially its well recognized brand “Lexus” • Japan’s largest car manufacturer- A highly recognized company within a profitable market. • Production engineering innovation- One of the most hi-tech product engineering divisions. (Global Body Line) could make different models on a single line
Weaknesses • Early attempts at the youth market, minivans and big pickup trucks all disappointed. • Remains dependent on the U.S. business for some 70% of earnings • Limited to Japanese designed cars • Operational weakness- High level of capital expenditures in new product lines and opening of new production facilities.
Opportunities • Forecast future era of full-size trucks and luxury, environmental and youth cars • Cost reduction strategies- This will allow Toyota to become more competitive and more flexible for future shifts in the market. • Toyota is very active in new technologies, proven with its hybrid vehicle, the Prius (eco-friendly gasoline-electric car)
Threats • Strong competition-These are the same as General Motors. Toyota faces a large number of competitors. • GM