Toyota Company
Company Background
INTRODUCTION Toyota is one of the world’s best-known and most successful businesses, building cars and trucks in 27 countries for sale in more than 170 markets around the globe. Worldwide production was 9.5 million (8.5 million for Toyota and Lexus brand vehicles) in 2007, placing Toyota Motor Corporation (TMC) firmly among the world’s leading vehicle manufacturers. This result keeps it on course to achieve its ambition of becoming the world number one by the end of the decade, with a 15 per cent market share.
Toyota global production in 2006 was more than nine million vehicles. That’s the equivalent of one car coming off the production line every 3.5 seconds, every minute, every hour, every day.
A key element in Toyota’s success is its commitment to designing, engineering and building cars in the world regions where they will be sold. In Europe, this local manufacturing policy was launched in 1989 with the founding of Toyota Motor Manufacturing UK, just ahead of the opening of Toyota’s first European production centres: a car plant at Burnaston, near Derby, and an engine factory at Deeside, in North Wales.
UK production has risen steadily and Toyota has become a key player in the nation’s manufacturing industry. With more than 75 per cent of its UK output destined for export, Toyota also makes a valuable contribution to the national balance of payments. Burnaston is responsible for worldwide production of the Toyota Avensis and has the distinction of being the first Toyota factory to export cars to the company’s “home” market in Japan.
In 2004 Toyota invested a further £50 million to increase production at Burnaston to 285,000 vehicles a year and in 2005 TMUK’s achievements were recognised with the Queen’s Award for International Trade. More investment followed in 2008, with the announcement of £88 million for the launch of production of a new petrol engine at Deeside from 2009.
Britain remains an important and vibrant market
INTRODUCTION Toyota is one of the world’s best-known and most successful businesses, building cars and trucks in 27 countries for sale in more than 170 markets around the globe. Worldwide production was 9.5 million (8.5 million for Toyota and Lexus brand vehicles) in 2007, placing Toyota Motor Corporation (TMC) firmly among the world’s leading vehicle manufacturers. This result keeps it on course to achieve its ambition of becoming the world number one by the end of the decade, with a 15 per cent market share.
Toyota global production in 2006 was more than nine million vehicles. That’s the equivalent of one car coming off the production line every 3.5 seconds, every minute, every hour, every day.
A key element in Toyota’s success is its commitment to designing, engineering and building cars in the world regions where they will be sold. In Europe, this local manufacturing policy was launched in 1989 with the founding of Toyota Motor Manufacturing UK, just ahead of the opening of Toyota’s first European production centres: a car plant at Burnaston, near Derby, and an engine factory at Deeside, in North Wales.
UK production has risen steadily and Toyota has become a key player in the nation’s manufacturing industry. With more than 75 per cent of its UK output destined for export, Toyota also makes a valuable contribution to the national balance of payments. Burnaston is responsible for worldwide production of the Toyota Avensis and has the distinction of being the first Toyota factory to export cars to the company’s “home” market in Japan.
In 2004 Toyota invested a further £50 million to increase production at Burnaston to 285,000 vehicles a year and in 2005 TMUK’s achievements were recognised with the Queen’s Award for International Trade. More investment followed in 2008, with the announcement of £88 million for the launch of production of a new petrol engine at Deeside from 2009.
Britain remains an important and vibrant market