TOYOTA KIRLOSKAR Autosaved 
CONTENTS
Chapter 1 – Introduction 2
1.1. Overview of Industry 2
1.2. Profile of the Toyota Company 6
1.3. Growth of the Toyota Company 10
1.4. S.W.O.T Analysis of the Toyota Company 32
1.5. Competition Information 34
Chapter 2 - Objective & Methodology 35
2.1. Significance 35
2.2. Managerial usefulness 36
2.3. Objectives 37
2.4. Scope of the study 37
2.5. Methodology 38
Chapter 3 – Conceptual Discussion 40
(Theoretical Backdrop & Literature Review)
Chapter 4 - Data Analysis 43
Chapter 5 - Findings and Recommendations 54
CONCLUSION 56
REFRENCES 57
CHAPTER 1 - INTRODUCTION
1.1. OVERVIEW - INDIAN AUTOMOBILE INDUSTRY
Over a period of more than two decades the Indian Automobile industry has been driving its own growth through phases. The entry of Suzuki Corporation in Indian passenger car manufacturing is often pointed as the first sign of India turning to a market economy. Since then the automobile sector witnessed rapid growth year after year. By late-90's the industry reached self-reliance in engine and component manufacturing from the status of large scale importer.
With comparatively higher rate of economic growth rate index against that of great global powers, India has become a hub of domestic and exports business. The automobile sector has been contributing its share to the shining economic performance of India in the recent years.
The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle industry. A few of the foreign players like Toyota Kirloskar Motor Ltd., Skoda India Private
Chapter 1 – Introduction 2
1.1. Overview of Industry 2
1.2. Profile of the Toyota Company 6
1.3. Growth of the Toyota Company 10
1.4. S.W.O.T Analysis of the Toyota Company 32
1.5. Competition Information 34
Chapter 2 - Objective & Methodology 35
2.1. Significance 35
2.2. Managerial usefulness 36
2.3. Objectives 37
2.4. Scope of the study 37
2.5. Methodology 38
Chapter 3 – Conceptual Discussion 40
(Theoretical Backdrop & Literature Review)
Chapter 4 - Data Analysis 43
Chapter 5 - Findings and Recommendations 54
CONCLUSION 56
REFRENCES 57
CHAPTER 1 - INTRODUCTION
1.1. OVERVIEW - INDIAN AUTOMOBILE INDUSTRY
Over a period of more than two decades the Indian Automobile industry has been driving its own growth through phases. The entry of Suzuki Corporation in Indian passenger car manufacturing is often pointed as the first sign of India turning to a market economy. Since then the automobile sector witnessed rapid growth year after year. By late-90's the industry reached self-reliance in engine and component manufacturing from the status of large scale importer.
With comparatively higher rate of economic growth rate index against that of great global powers, India has become a hub of domestic and exports business. The automobile sector has been contributing its share to the shining economic performance of India in the recent years.
The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle industry. A few of the foreign players like Toyota Kirloskar Motor Ltd., Skoda India Private