Toyota Motor Vietnam Analysis
INTRODUCTION
Toyota Motor Vietnam (TMV) was established in September 5, 1995 and officially started operating as an affiliate of Toyota Motor Corporation (Japan) from October, 1996. TMV’s headquarter is located in Phuc Yen, Vinh Phuc province with two representative agencies in Hanoi and Hochiminh city. Its main operation is manufacturing and assembling cars with daily big volume of more than 100 cars. As a large company of more than 1000 workers, the issues of communication are extremely important to TMV. The company itself is aware of communication importance, which is the most evident in its attempt to increasingly take advantages of innovative means of information dissemination. Notwithstanding, TMV has still encountered some obstacles of ineffective approaches to internally communicate. Especially, with a typical feature of factory, TMV operation depends mainly on 3 main divisions, composing of Production, Marketing, and Finance, which require a complicated system of internal communication generating various problems such as lack of two way communication; time consuming related issues, or being labor-intensive.
This paper aims at finding out common means of business communication used in TMV, especially focusing on their drawbacks and simultaneously making some recommendation. The research scope is conducted in Toyota factory in Phuc Yen, Vinh Phuc. The report’s main contents will be divided into two main parts, including brief explanation of internal communication channels within the organization, and further details of their downsides.
LITERATURE REVIEW
According to Wikipedia, Communication is often defined as an exchange of information. True communication requires a two-way process (a dialogue, not a monologue). Internal communications including all communication within an organization may be oral or written, face to face or virtual, one-on-one or in a small group.
Effective internal communication - which can be said to be "downward, upward, and
Toyota Motor Vietnam (TMV) was established in September 5, 1995 and officially started operating as an affiliate of Toyota Motor Corporation (Japan) from October, 1996. TMV’s headquarter is located in Phuc Yen, Vinh Phuc province with two representative agencies in Hanoi and Hochiminh city. Its main operation is manufacturing and assembling cars with daily big volume of more than 100 cars. As a large company of more than 1000 workers, the issues of communication are extremely important to TMV. The company itself is aware of communication importance, which is the most evident in its attempt to increasingly take advantages of innovative means of information dissemination. Notwithstanding, TMV has still encountered some obstacles of ineffective approaches to internally communicate. Especially, with a typical feature of factory, TMV operation depends mainly on 3 main divisions, composing of Production, Marketing, and Finance, which require a complicated system of internal communication generating various problems such as lack of two way communication; time consuming related issues, or being labor-intensive.
This paper aims at finding out common means of business communication used in TMV, especially focusing on their drawbacks and simultaneously making some recommendation. The research scope is conducted in Toyota factory in Phuc Yen, Vinh Phuc. The report’s main contents will be divided into two main parts, including brief explanation of internal communication channels within the organization, and further details of their downsides.
LITERATURE REVIEW
According to Wikipedia, Communication is often defined as an exchange of information. True communication requires a two-way process (a dialogue, not a monologue). Internal communications including all communication within an organization may be oral or written, face to face or virtual, one-on-one or in a small group.
Effective internal communication - which can be said to be "downward, upward, and