Toyota RAV4 Analysis
Advertisement Analysis: RAV4, Toyota
Monique Wilson
Submitted To:
Professor James Doyle
In Partial Fulfillment of the Requirements For
Principles of Marketing
Marketing 3120-002
11:15 a.m. – 12:05 p.m.
November 4, 2014
Advertisement Analysis: RAV4, Toyota On an early morning the wife gets out of bed to prepare for work after first looking at her husband suspiciously. She proceeds to the bathroom, planning to take a shower but gets electrocuted from the blow dryer that happen to be placed inside the tub. The husband then awakes, smiling as he opened the bedroom window to caress the SUV with his eyes before getting his neck smashed in the window seal. After a full morning of pre-planned tic for tact happenings, the husband thinks he has won as he drives away from the explosion of his home in a new Toyota, SUV. Unaware of his wife’s escape, leaving along with him from the roof of the SUV, they both head to work looking exactly like the morning they have both just had (Funny Toyota RAV4, 2013). The RAV4, Toyota’s smaller sized SUV was first introduced into the SUV market in the 1990’s (Edmunds, 2014, par 1). As of 2013, the fourth generation RAV4 is bolder with more features and still maintains its versatility, fuel-efficiency and favorability (2014). This fourth generation RAV4 maintains its “strengths of carlike manners, versatile cargo and passenger configurations and all-around comfort” (2014) while having gained better features such as “bolder styling, a more modern interior…an easier-to-use, top-hinged lift gate” (2014) and a plethora of other features (2014). The latest model of the RAV4 is practically the same size as the previous generation(s), although the third-row seating had been discontinued for the current, fourth generation. The RAV4 is just one of many models designed and produced by Toyota, one of the leading corporations in the automotive industry since 1937 (Nkomo, 2012, p. 1). Toyota Motor Corporation is
Monique Wilson
Submitted To:
Professor James Doyle
In Partial Fulfillment of the Requirements For
Principles of Marketing
Marketing 3120-002
11:15 a.m. – 12:05 p.m.
November 4, 2014
Advertisement Analysis: RAV4, Toyota On an early morning the wife gets out of bed to prepare for work after first looking at her husband suspiciously. She proceeds to the bathroom, planning to take a shower but gets electrocuted from the blow dryer that happen to be placed inside the tub. The husband then awakes, smiling as he opened the bedroom window to caress the SUV with his eyes before getting his neck smashed in the window seal. After a full morning of pre-planned tic for tact happenings, the husband thinks he has won as he drives away from the explosion of his home in a new Toyota, SUV. Unaware of his wife’s escape, leaving along with him from the roof of the SUV, they both head to work looking exactly like the morning they have both just had (Funny Toyota RAV4, 2013). The RAV4, Toyota’s smaller sized SUV was first introduced into the SUV market in the 1990’s (Edmunds, 2014, par 1). As of 2013, the fourth generation RAV4 is bolder with more features and still maintains its versatility, fuel-efficiency and favorability (2014). This fourth generation RAV4 maintains its “strengths of carlike manners, versatile cargo and passenger configurations and all-around comfort” (2014) while having gained better features such as “bolder styling, a more modern interior…an easier-to-use, top-hinged lift gate” (2014) and a plethora of other features (2014). The latest model of the RAV4 is practically the same size as the previous generation(s), although the third-row seating had been discontinued for the current, fourth generation. The RAV4 is just one of many models designed and produced by Toyota, one of the leading corporations in the automotive industry since 1937 (Nkomo, 2012, p. 1). Toyota Motor Corporation is
References: Nkomo, T. (2012). Strategy- Analysis of toyota motor corporation. Retrieved from http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf Schweinsberg, C. (2014, Sept 3). Hefty increase in RAV4 sales powers toyota to record august. Retrieved from http://wardsauto.com/sales-marketing/hefty-increase-rav4-sales-powers- toyota-record-august Toyota RAV4 review. (2014). [Data file]. Retrieved from http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf 2014 car models. (2013, Oct 2). Funny toyota RAV4 murder ad banned commercial 2013 new car review HD. [Video file]. Retrieved from http://www.youtube.com/watch?v=fzORFmjcfbo