|Financial Statement Analysis Project |
| |
| |
|Honda Motor Co., ltd |
|Toyota Motor Corporation |
| |
| |
| |
| |
Part I. Introduction
Toyota and Honda: The Auto-Manufacture Giants: Industry and Surrounding Environment Both Toyota and Honda are two well-known international Japanese automobile companies. The automobile industry is competitive globally and the challenges have increased as a result of the global financial crisis. Toyota, a 70 year old company, is the number one automobile selling brand in America for the 11th time in 12 years7. Honda, the first Japanese automobile manufacture to enter the US just fifty years ago3, continues to be a strong competitor of Toyota. The Honda Accord Sedan was awarded the National Highway Traffic Safety Administration best possible vehicle3. Both