The proposed business plan is aimed towards analyzing the toy market and knows its feasibility, and then inaugurating the retail store of toys named as “Toys Ville”. Three years projected financials have been prepared, to show the time estimated to reach the break even. This executive summary is aimed towards providing the comprehensive business plan for starting a toy business with its mission statement, goals and objectives. In the sections
1. Business name and location
The Toys Ville is a retail store and the store is aimed towards offering its customers a variety of toys. As the location of the store important role in its success, hence the company’s management has decided to start the business in the commercial area of Lower Manhattan in New York. Lower Manhattan also known to be Downtown Manhattan is basically an island and is renowned to be the center of business and government . The retail store is intended to offer a diverse range of toys to its customers at competitive prices and with discounted packages and offers. These measures to offer discount and packages have been planned to comply with the proposed strategies, plans and their implementation which is stated in detail in this business plan.
For the above mentioned purpose of the business, the store needs $496,046 to …show more content…
The structure of the business is adopted to be in the form of ownership and type of business will be a sole proprietorship. This is done so as to keep the terms and conditions of the business simple and clear, which will eventually reflect in the overall model of the business. Moreover, this type of business structure is chosen to facilitate the authority of decision making required to bring the further improvements in the business. Also, it is an evident fact that the businesses in the form of sole proprietorship are easier to form as compared to the other business types. Moreover, tax dealings are also very easy