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Toys ‘R’ Us Business Prospective

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Toys ‘R’ Us Business Prospective
NOTRE DAME UNIVERSITY
Faculty of Business Administration and Economics
BAD 323
R. Saber
TOYS ‘R’ US
Business Prospective
By Ralph Kaldawy

TABLE OF CONTENTS:

1. EXECUTIVE SUMMARY
1.1 Key Facts

2. INTRODUCTION
2.1 Business profile
2.2 History
2.3. Toys ‘R’ Us Timeline
2.4 Vision/Mission Statements

3. RISK ASSESSMENT

4. GUIDELINES FOR OPERATIONS IN JAPAN

5. SWOT ANALYSIS
5.1 IFE Matrix
5.2 EFE matrix

6. GROWTH STRATEGY

7. AUTHORS’ COMMENTS

1. Executive Summary
In 1948, at the young age of 25, Charles Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. He had no idea that his first baby furniture store in Washington D.C., would evolve into an $11 billion dollar business with approximately 1,500 stores worldwide.
The only Monopoly that Toys "R" Us holds these days is on its shelves. The company is still one of the world's largest toy retailers, but it has lost its #1 US position to Wal-Mart. Toys "R" Us sells its wares through 1,500-plus stores in the US and abroad, and Web sites. In addition to about 590 US namesake stores selling toys, games, and other items for kids, Toys "R" Us sells infant and toddler apparel, furniture, and feeding supplies at some 250 Babies "R" Us stores. Tough times in Toyland led to the acquisition of Toys "R" Us by two private equity firms and a real estate company for about $6.6 billion in mid-2005. 2.1. Key Facts
Key Numbers:
Key Financials For Toys ''R'' Us, Inc. Company Type | Private | Fiscal Year-End | January | 2006 Sales (mil.) | $9,932.4 | 2006 Net Income (mil.) | $427.4 | 2006 Employees | 63,000 |

Top Competitors:
Top competitors of Toys ''R'' Us, Inc. * KB Toys * Target * Wal-Mart
Industry information: Retail , Toys and Games Retail, Apparel and accessories, Home furnishing and house ware retail, sporting and recreational equipment. 2. Introduction 3.2. Business Profile

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