Tqm for Swot

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International Journal of Business, Management and Social Sciences Vol. 1, No. 1, 2010, pp. 59-64

INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND SOCIAL SCIENCES www.ijbmss-ng.com © 2010 MultiCraft Limited. All rights reserved

A SWOT analysis of small and medium scale enterprises implementing total quality management
S. D. Kalpande1*, R. C. Gupta2, M.D. Dandekar3
Department of Mechanical Engineering, MET’s Institute of Engineering, BKC, Nashik, Pune University, Pune, 422003, INDIA Department of Industrial and Production Engineering, Shri G. S. Institute of Technology & Science, Indore M.P., 452003, INDIA 3 Department of Industrial and Production Engineering, Shri G. S. Institute of Technology & Science, Indore M.P., 452003, INDIA * Corresponding Author: e-mail: [e-mail], Tel [phone]
2 1*

Abstract Small and Medium scale Enterprises (SMEs) playing a vital role in nation’s economy. Many studies have demonstrated the positive impact of Total Quality Management (TQM) practices on Small and Medium scale enterprises. These have relied on manager’s self assessment of performance in reaching the objectives of study. It is also observed that many SMEs are ineffective and some are closed down. The main problem of those SMEs seems to be the low quality of their product and rise in competition in the market. To stand in the market, it is necessary for SMEs to face new challenges by adopting proper strategy. SWOT (Strength, Opportunity, Weakness, and Threats) analysis is one of the techniques to undertake a more structural analysis to formulate the best strategy. SWOT is the combination of four major terms as Strength, Opportunity, Weakness and Threats. The study shows that “Competition” and “Rise in expectation of Customers” are the major external issues for the SMEs of this region. The main threats observed are competition from large & multinational businesses, financial stringency and technological obsolescence. The aim of SWOT

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