TOTAL QUALITY MANAGEMENT
TERM REPORT
ON
SUZUKI PAKISTAN
Submitted to
SIR NAVEED A.KHAN
Submiited by * HARIS AHMED KHAN * UMAR MASOOD * ERUM PARVEEN SHEIKH
BAHRIA INSTITUTE OF MANAGEMENT AND COMPUTER SCIENCES, KARACHI
ACKNOWLEDGEMENT
First of all, we would like to express our deep gratitude to Almighty Allah, who enabled us to undertake such an important task and to study about Pak Suzuki and the Strategies to operate in Pakistan Automobile Market.
We also wish to acknowledge the valuable guidance provided by our respected teacher Mr. Naveed A Khan. He always motivated and encouraged us in the completion of this report.
We are thankful to Mr. Abdul Aziz who is the Production Manager in Pak
Suzuki at Bin Qasim Plant Karachi and entire Pak Suzuki Management. They appreciated the efforts of Bahria University Karachi Campus. They have provided all the relevant data as well as other information relating to the important independent variables.
History
In 1909, Michio Suzuki (1887-1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan 's giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights. The company 's first 30 years focused on the development and production of these exceptionally complex machines.
Despite the success of his looms, Suzuki realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled,
Bibliography: http://www.paksuzuki.com.pk http://www.google.com http://en.wikipedia.org/wiki/Pak_Suzuki_Motor http://www.globalsuzuki.com News Papers, Business Review magazines