Trader Joes in Denmark

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Trader Joes in Denmark

TRADER JOE’S LAUNCHES INTO DENMARK By: Stephanie Meghan Anh Zoe Jiang Cindy Emine

OUTLINE

1. Introduction 2. Situation Analysis a. Environmental scan i. What is the potential market? ii. Who are our competitors? iii. What are the key trends in the social and cultural environment that are relevant to adoption? 3. SWOT Analysis a. Strengths b. Weaknesses c. Opportunities d. Threats 4. Marketing Strategies a. Targets and Positioning i. What is the best way to segment our market(s)? ii. Which segment(s) do we target? iii. How do we position the product? b. Product Strategies i. What is our core product? ii. How should we package and brand our product? c. Promotional Strategies i. How do we develop a consistent message about our product? ii. What elements of the promotion mix do we use? 5. Supply Chain Strategies a. How do we get our product to consumers? b. What types of retailers, if any, should we work with to sell our product? 6. Conclusion

INTRODUCTION Trader Joe’s has tremendous growth opportunity to break into the organic, sustainable, grocery market in Denmark. The following document supports the efforts of Trader Joe’s to enter in the Copenhagen, Denmark, by detailing the situational analysis, performing a SWOT analysis, developed marketing strategies, and developing supply chain strategies. Businesses need to continually expand in order to have sustained success in this ever-changing global market place. Moreover, current and prospective customers from the developed world are looking for the added value of sustainability and organic products to support their healthy lifestyles. Ethical business decisions are imperative in today’s modern world, where consumers have the ability to find any piece

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