Whole foods:
Whole Foods Market is a foods supermarket which emphasizes "natural and organic products, the largest U.S. natural and organic grocer.
Whole Foods placed third on the U.S. Environmental Protection Agency’s list of the "Top 25 Green Power Partners.
4 Ps of marketing :
Product : Whole Foods Market only sells products that meet its self-created quality standards for being "natural", which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives, and many others as listed on their online "Unacceptable Food Ingredients" list. Whole Foods Market's expansion has increased the need for products and processing plants.
Promotion: Whole Foods is way more intense and over-the-top about promoting a healthy life-style.
Whole Foods Market has announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the U.S. Food and Drug Administration (FDA) has ruled them safe to eat. The company also sells many USDA-certified organic foods and products that aim to be environmentally friendly and ecologically responsible. Stores do not carry foie gras or eggs from hens confined to battery cages due to animal cruelty concerns, as a result of successful advocacy by animal welfare groups. Foods Market website details the company's criteria for selling food, dietary supplements, and personal care products.
Whole Foods says that the company is committed to buying from local producers that meet its quality standards while also increasingly focusing more of their purchasing on producer- and manufacture-direct programs.[ Whole Foods Market purchases products for retail sale from local, regional, and international wholesale suppliers and vendors
Whole Foods Market eliminated the use of disposable plastic grocery bags company-wide. Customers can now choose between paper bags made from 100% recycled