Traditional Trade in India
June 2009
Selling and Distribution in India
Opportunities and Challenges associated with Traditional Trade
Strictly Private and Confidential
Select Excerpts from Webinar
Agenda
Page No.
Introduction to Boston Analytics Objective of Presentation Consumer Market in India Overview Urban-Rural Dynamics Traditional Trade in India Introduction to Traditional Trade Traditional Trade Distribution Emerging Trends Challenges and Initiatives
1
Company Overview
• Boston Analytics (BA) is headquartered in Boston, MA with the majority of its staff located in India • BA provides fully customized research and analysis to corporations, financial institutions, corporations, government agencies and professional services firms • We serve clients located around the world and study markets around the world • BA services can be segmented into three areas:
1 Research and Analytics Services
Industry studies Market segmentation and dimensioning Company and market analysis Financial modeling and valuation Risk assessment and predictive modeling
India Specific Work
• Indian Consumer Sentiment Index • Business Cycle Leading Indicators • India stock market Indices • Business research and consulting services • Syndicated reports
2 Innovative Products & Solutions (IPS)
Asset management tools Management dashboards Crystallizer Quantitative Market Research (QMR) solutions
3 Macro Economic Analyses
Sentiment indices Market indices Syndicated sector reports Customized analysis on above
2
Introduction to Traditional Trade
Objective of Presentation
The objective of this presentation is to present a picture of the opportunities and challenges associated with sales and distribution via traditional trade in India, which represents over 90% of the total consumer product trade
Definition of Traditional Trade
Traditional Trade is defined as all that trade that flows through traditional outlets, such as kiosks, corner shops, local mom and pop shops, open
Selling and Distribution in India
Opportunities and Challenges associated with Traditional Trade
Strictly Private and Confidential
Select Excerpts from Webinar
Agenda
Page No.
Introduction to Boston Analytics Objective of Presentation Consumer Market in India Overview Urban-Rural Dynamics Traditional Trade in India Introduction to Traditional Trade Traditional Trade Distribution Emerging Trends Challenges and Initiatives
1
Company Overview
• Boston Analytics (BA) is headquartered in Boston, MA with the majority of its staff located in India • BA provides fully customized research and analysis to corporations, financial institutions, corporations, government agencies and professional services firms • We serve clients located around the world and study markets around the world • BA services can be segmented into three areas:
1 Research and Analytics Services
Industry studies Market segmentation and dimensioning Company and market analysis Financial modeling and valuation Risk assessment and predictive modeling
India Specific Work
• Indian Consumer Sentiment Index • Business Cycle Leading Indicators • India stock market Indices • Business research and consulting services • Syndicated reports
2 Innovative Products & Solutions (IPS)
Asset management tools Management dashboards Crystallizer Quantitative Market Research (QMR) solutions
3 Macro Economic Analyses
Sentiment indices Market indices Syndicated sector reports Customized analysis on above
2
Introduction to Traditional Trade
Objective of Presentation
The objective of this presentation is to present a picture of the opportunities and challenges associated with sales and distribution via traditional trade in India, which represents over 90% of the total consumer product trade
Definition of Traditional Trade
Traditional Trade is defined as all that trade that flows through traditional outlets, such as kiosks, corner shops, local mom and pop shops, open