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Training & Development
Summer Training Project Report

On

CONSUMER-BUYING BEHAVIOR WITH A FOCUS ON MARKET SEGMENT FOR RELIANCE LIFE INSURANCE

Submitted for the partial fulfillment of the Award of Bachelor of Business Administration Degree from Ch. Charan Singh University, Meerut
(Session 2010-2011)

SUBMITTED TO : SUBMITTED BY :
MRS.DR.BABITA TYAGI NAME:- VIJIT KUMAR ROLL NO:.- 9182585

Department of Management
Institute of Informatics & Management Sciences, Anuyogi Puram, Near Medical College, Garh Road, Meerut-250004Tel :- 0121-2760396,
E-Mail : iims@vsnl.net.in

GUIDE CERTIFICATE

This is certify that Mr vijit kumar of B.B.A. VIth semester, of this college has successfully completed his summer training project report on the topic “consumer-buying behavior with a focus on market segment for reliance life insurance” for this partial fulfillment of the requirement of the award of degree of B.B.A. To the best of my knowledge and belief, it is the work original nature and no part of the report has been published or submitted to any other university for award of such degree or diploma.

We wish for his better future.

(Mrs. DR.Babita tyagi) (Mr.Vishant tyagi)

Project Guide IIMS Director/HOD (BBA)

DECLARATION

I, VIJIT KUMAR hereby declare that the research work presented in this report entitled “CONSUMER-BUYING BEHAVIOR” For the fulfillment of the award of Bachelor of Business Administration from CCS UNIVERSITY MEERUT is based on my work during the research report in the “RELIANCE LIFE INSURANCE.”

The report embodies the result of original work and studies carried out by me the

Contents of the report do not from the award of any other degree to me or to any

DATE VIJIT KUMAR

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