Transfer Student's Idea to Company
VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS
AN INVESTIGATION INTO
HOW TO TRANSFER THE STUDENTS’ BUSINESS IDEAS INTO ENTREPRENEURS
A thesis proposal submitted to
The School of Business
in partial fulfillment of the requirement for the course in
Research Methods for Business
By
NGUYEN THI ANH HONG
Supervised by
Dr. LE HOANG DUNG
HO CHI MINH CITY, January 10th, 2013
Contents
CHAPTER I: INTRODUCTION 3
I. Background 3
II. Objective of the study 3
III. Scope and limitation of the study 4
IV. Structure of the study 4
CHAPTER II: LITERATURE 5
I. Definition of student’s business ideas 5
II. Value Life Cycle Theory 5
1. Value Creation 5
2. Value purchase 5
3. Value use 6
4. Value renewal 6
5. Value transfer 6
CHAPTER III: METHODOLOGY 7
I. Research method 7
II. Research site 7
III. Research design 7
IV. Research sample 7
V. Data collection Procedure 8
VI. Research Tools / Instruments 8
VII. Procedures and method of data analysis 8
REFERENCES 9
CHAPTER I: INTRODUCTION
This introduction section essentially focuses on the background of our study and the reasons that our group found on this subject. It also stated research purpose as well as the limitation and structure of the study.
Background
With the development of society in the competitive of business environment, “business ideas” is one of the factors that contribute to the success or failure of any business, particularly in entrepreneurs. According to Martin Zwilling – an entrepreneur consultant said that: "For entrepreneurs -- especially those just starting out - businesses succeed as much as they fail. I’ve seen this time and again as a mentor and entrepreneur. But statistics also suggest that the failure rate for new startups within the first five years is as high as 50 percent”. One of the reasons lead
INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS
AN INVESTIGATION INTO
HOW TO TRANSFER THE STUDENTS’ BUSINESS IDEAS INTO ENTREPRENEURS
A thesis proposal submitted to
The School of Business
in partial fulfillment of the requirement for the course in
Research Methods for Business
By
NGUYEN THI ANH HONG
Supervised by
Dr. LE HOANG DUNG
HO CHI MINH CITY, January 10th, 2013
Contents
CHAPTER I: INTRODUCTION 3
I. Background 3
II. Objective of the study 3
III. Scope and limitation of the study 4
IV. Structure of the study 4
CHAPTER II: LITERATURE 5
I. Definition of student’s business ideas 5
II. Value Life Cycle Theory 5
1. Value Creation 5
2. Value purchase 5
3. Value use 6
4. Value renewal 6
5. Value transfer 6
CHAPTER III: METHODOLOGY 7
I. Research method 7
II. Research site 7
III. Research design 7
IV. Research sample 7
V. Data collection Procedure 8
VI. Research Tools / Instruments 8
VII. Procedures and method of data analysis 8
REFERENCES 9
CHAPTER I: INTRODUCTION
This introduction section essentially focuses on the background of our study and the reasons that our group found on this subject. It also stated research purpose as well as the limitation and structure of the study.
Background
With the development of society in the competitive of business environment, “business ideas” is one of the factors that contribute to the success or failure of any business, particularly in entrepreneurs. According to Martin Zwilling – an entrepreneur consultant said that: "For entrepreneurs -- especially those just starting out - businesses succeed as much as they fail. I’ve seen this time and again as a mentor and entrepreneur. But statistics also suggest that the failure rate for new startups within the first five years is as high as 50 percent”. One of the reasons lead