Transmedia
Introduction
In the development of technical innovations, there are growing new forms of media which change the behavior of people (Gaines, 2010). One of the developments of the past decade is transmedia. Since this concept was introduced by Henry Jenkins in 2006, transmedia has become a popular term in the media industry and professionals are trying to adapt by developing transmedia products and franchises. However, as transmedia is a relatively new term, the fundamentals are somewhat undiscovered: How do we ensure a dense participatory consistency throughout the franchise and how do we ensure that our audiences do not get lost in the enormous storyworld? The purpose of this essay is to provide the reader with an insight in these matters and …show more content…
According to Miller (2014), scientists claim that traces of storytelling have been followed back to sometime in the Pleistocene Age, which is approximately 1.8 million to about 11.000 years ago. Back then, storytelling was seen as a tool of survival; Manual Molles (2008) theorized that storytelling was a communicational tool about the behavior of wildlife, the environment and the food. According to Campbell and Moyers (1991), myth was one of the earliest forms of stories, in which the entire community would reenact them with religious rituals. Miller (2014) concluded that these ancient reenactments could be considered as a form of participatory drama. When it comes to newer history, the holidays and traditional practices have surprising similarities to transmedia storytelling; often these celebrations take form by means of participatory drama and aim to communicate values, just as transmedia storytelling does (Miller, …show more content…
However, the concept to spread content via multiple mediums, can be traced back to the early 1960’s in Japan. ‘Otaku’ is a sub-culture which initiated the ‘rise of a massive entertainment industry producing manga, anime and video games’ (Azuma, 2009, p7). This culture gained much popularity by managing to disperse content amongst these multiple platforms (Jenkins, 2006). In 1983, Ithiel de Sola Pool published a book, ‘predicting’ the future changes within the media industry. Pool claimed the
In the development of technical innovations, there are growing new forms of media which change the behavior of people (Gaines, 2010). One of the developments of the past decade is transmedia. Since this concept was introduced by Henry Jenkins in 2006, transmedia has become a popular term in the media industry and professionals are trying to adapt by developing transmedia products and franchises. However, as transmedia is a relatively new term, the fundamentals are somewhat undiscovered: How do we ensure a dense participatory consistency throughout the franchise and how do we ensure that our audiences do not get lost in the enormous storyworld? The purpose of this essay is to provide the reader with an insight in these matters and …show more content…
According to Miller (2014), scientists claim that traces of storytelling have been followed back to sometime in the Pleistocene Age, which is approximately 1.8 million to about 11.000 years ago. Back then, storytelling was seen as a tool of survival; Manual Molles (2008) theorized that storytelling was a communicational tool about the behavior of wildlife, the environment and the food. According to Campbell and Moyers (1991), myth was one of the earliest forms of stories, in which the entire community would reenact them with religious rituals. Miller (2014) concluded that these ancient reenactments could be considered as a form of participatory drama. When it comes to newer history, the holidays and traditional practices have surprising similarities to transmedia storytelling; often these celebrations take form by means of participatory drama and aim to communicate values, just as transmedia storytelling does (Miller, …show more content…
However, the concept to spread content via multiple mediums, can be traced back to the early 1960’s in Japan. ‘Otaku’ is a sub-culture which initiated the ‘rise of a massive entertainment industry producing manga, anime and video games’ (Azuma, 2009, p7). This culture gained much popularity by managing to disperse content amongst these multiple platforms (Jenkins, 2006). In 1983, Ithiel de Sola Pool published a book, ‘predicting’ the future changes within the media industry. Pool claimed the