Travel Agency
Table of Contents
EXECUTIVE SUMMARY 1
DESCRIPTION OF THE COMPANY 1
MISSION STATEMENT 1
PRODUCTS AND SERVICES 1
FINANCIAL FORECAST 2
FINANCING REQUIREMENTS 2
HISTORY AND POSITION TO DATE 4
THE COMPANY'S MISSION 4
MANAGEMENT TEAM AND KEY PERSONNEL 4
SERVICES 6
TRANSPORTATION 7
COMPANY HISTORY 7
GUARANTEES AND WARRANTIES 8
BUSINESS STRUCTURE 8
MARKET RESEARCH 8
ECONOMIC AND SOCIAL FACTORS 9
COMPETITIVE ENVIRONMENT 9
LONG-TERM OPPORTUNITIES 9
GEOGRAPHIC AREA 10
MARKET DESCRIPTION 10
TARGET CUSTOMERS 10
MARKET DEFINITION 10
MARKET OPPORTUNITIES 11
COMPETITIVE ANALYSIS 12
COMPETITIVE ADVANTAGES 13
COMPETITORS' POSITIONS 14
POTENTIAL FUTURE COMPETITION 14
BUSINESS STRATEGY 15
CUSTOMER INCENTIVES 15
ADVERTISING AND PROMOTION 15
SALES AND MARKETING 16
COMMISSION 17
OPERATIONS 17
PREMISES 17
CHOICE OF LOCATION AND PREMISES 17
HOURS OF OPERATION 17
EQUIPMENT 18
STAFFING 18
FORECASTING 18
SALES FORECAST 18
CASH FLOW PROJECTIONS 20
INCOME STATEMENT 20
BALANCE SHEET 21
PERFORMANCE RATIOS 21
BREAK-EVEN 21
FUNDS REQUIRED AND TIMING 21
FUNDING OPTIONS 22
BUSINESS CONTROLS 23
ACCOUNTING SYSTEM 23
QUALITY CONTROL 23
NEW TOUR OPERATORS 23
CAPACITY 23
LONG-TERM GOALS 24
STEPS FOR ACHIEVING GOALS 24
POSITION 25
RISKS ASSOCIATED WITH GROWTH 25
APPENDIX 1: MARKET RESEARCH 26
APPENDIX 2: FINANCIAL FORECASTS 35
EXECUTIVE SUMMARY
Description of the Company
Northwind Traders, Inc. provides travel-planning services for European adventure vacations to residents of the Greater Seattle area. The service industry, including travel agencies, is one of the fastest growing business sectors of the economy, and Northwind Traders intends to capitalize on the success of this industry by taking advantage of travel planning opportunities in the Pacific Northwest.
President Heather Mitchell and Vice President of Sales and Marketing Jim Kim currently hold the company's stock. Prior to starting the Northwind Traders travel agency, Ms.
EXECUTIVE SUMMARY 1
DESCRIPTION OF THE COMPANY 1
MISSION STATEMENT 1
PRODUCTS AND SERVICES 1
FINANCIAL FORECAST 2
FINANCING REQUIREMENTS 2
HISTORY AND POSITION TO DATE 4
THE COMPANY'S MISSION 4
MANAGEMENT TEAM AND KEY PERSONNEL 4
SERVICES 6
TRANSPORTATION 7
COMPANY HISTORY 7
GUARANTEES AND WARRANTIES 8
BUSINESS STRUCTURE 8
MARKET RESEARCH 8
ECONOMIC AND SOCIAL FACTORS 9
COMPETITIVE ENVIRONMENT 9
LONG-TERM OPPORTUNITIES 9
GEOGRAPHIC AREA 10
MARKET DESCRIPTION 10
TARGET CUSTOMERS 10
MARKET DEFINITION 10
MARKET OPPORTUNITIES 11
COMPETITIVE ANALYSIS 12
COMPETITIVE ADVANTAGES 13
COMPETITORS' POSITIONS 14
POTENTIAL FUTURE COMPETITION 14
BUSINESS STRATEGY 15
CUSTOMER INCENTIVES 15
ADVERTISING AND PROMOTION 15
SALES AND MARKETING 16
COMMISSION 17
OPERATIONS 17
PREMISES 17
CHOICE OF LOCATION AND PREMISES 17
HOURS OF OPERATION 17
EQUIPMENT 18
STAFFING 18
FORECASTING 18
SALES FORECAST 18
CASH FLOW PROJECTIONS 20
INCOME STATEMENT 20
BALANCE SHEET 21
PERFORMANCE RATIOS 21
BREAK-EVEN 21
FUNDS REQUIRED AND TIMING 21
FUNDING OPTIONS 22
BUSINESS CONTROLS 23
ACCOUNTING SYSTEM 23
QUALITY CONTROL 23
NEW TOUR OPERATORS 23
CAPACITY 23
LONG-TERM GOALS 24
STEPS FOR ACHIEVING GOALS 24
POSITION 25
RISKS ASSOCIATED WITH GROWTH 25
APPENDIX 1: MARKET RESEARCH 26
APPENDIX 2: FINANCIAL FORECASTS 35
EXECUTIVE SUMMARY
Description of the Company
Northwind Traders, Inc. provides travel-planning services for European adventure vacations to residents of the Greater Seattle area. The service industry, including travel agencies, is one of the fastest growing business sectors of the economy, and Northwind Traders intends to capitalize on the success of this industry by taking advantage of travel planning opportunities in the Pacific Northwest.
President Heather Mitchell and Vice President of Sales and Marketing Jim Kim currently hold the company's stock. Prior to starting the Northwind Traders travel agency, Ms.