Preview

travel and tourism

Powerful Essays
Open Document
Open Document
1552 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
travel and tourism
Jet2.com marketing research
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2.com marketing is orientated at their brand logo “Jet2.com friendly low fears”. Jet2.com tries to sell their flights and holidays on their website. To achieve better sales Jet2.com uses different promotion, advertising and market research strategies.
Jet2.com uses full marketing mix to advertise. 97% of Jet2.com bookings are done online. It is important to have good website. It is designed using eye tracking studies conducted by research company SimpleUsability to know how customers respond to different parts of the website. It gives an idea what customers are looking for in their website. Je2.com website is gathering information through “cookies” this helps to improve the website so user can find the information they are looking for much easier. Jet2.com uses three different types of cookies: Essential cookies are used to operate key features of the website. Analytical and performance cookies are used to count the number of people visiting their website and being used as quantitative information. Third party / targeting cookies are used in social network sites which may use information about user visit to advertise on their website. It presents the adverts which user might be interested at.
Jet2.com does online surveys and questioners collecting and compering primary data to attract attention to surveys they offering to win a free holiday. In this they Jet2.com gets important information on how much customers are willing to spend and who is willing to spend the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Gander Mountain Analysis
    • 814 Words
    • 4 Pages

    Gander Mountain Analysis

    According to our textbook, Gander Mountain’s website is a business – to – consumer website. They use the internet to connect their company directly to consumers where they can purchase products and have them shipped. This increases access and convenience, as well as a personalized service to the consumer. They also use marketing promotions on their website for promotional sales both in their store fronts and online. (Boone/Kurtz, 2012) This will generate higher click rates as well as increase revenue for the company. Gander Mountain also utilizes their website to provide the consumer with corporate information.…

    • 814 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Mkt 301 Exam 1 Study Guide
    • 1313 Words
    • 6 Pages

    Mkt 301 Exam 1 Study Guide

    Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.…

    • 1313 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Business Unit 13 M1 Essay Example
    • 445 Words
    • 2 Pages

    Business Unit 13 M1 Essay Example

    Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.…

    • 445 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    P1 Intro to Marketing
    • 1121 Words
    • 5 Pages

    P1 Intro to Marketing

    Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television, a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers, like in a retail shop for example.…

    • 1121 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Jet2 stakeholders
    • 2343 Words
    • 10 Pages

    Jet2 stakeholders

    Jet2.com Limited is a British low-cost airline founded in 2002 based at Leeds Bradford Airport, England. It operates services from eight UK bases to 54 destinations.…

    • 2343 Words
    • 10 Pages
    Best Essays
    Read More
  • Best Essays

    Marketing Research - EasyJet PLC
    • 3136 Words
    • 12 Pages

    Marketing Research - EasyJet PLC

    This market research report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. One of the largest airlines in the United Kingdom and Europe’s leading airline operating on over 600 routes across more than 32 counties. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website, the 3rd most searched for airline on a global scale (Google Analytics). With number 1 and 2 market share positions in key airports across Europe, this year EasyJet have been voted one of the best for budget flight in a Skyscanner survery. Having seen a rise of 10.5% in revenues between FY2012 and FY2013 and with over 370 million visits per annum to easyjet.com attributing to 85% of sales, EasyJet are now looking at ways in which the company can have a stronger understanding of their customers and their needs/preferences in order to balance keeping costs down with a strong customer experience increasing customer satisfaction and loyalty.…

    • 3136 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Unit 3 P1
    • 1803 Words
    • 8 Pages

    Unit 3 P1

    Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit.…

    • 1803 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    p5 travel and tourism. trends and factors
    • 805 Words
    • 4 Pages

    p5 travel and tourism. trends and factors

    Ever since technology has become cheaper many people have easy ways to access the internet in their house and carry out research into the travel as well as destinations to make their own bookings an website, like Expedia, who have made their profit off of…

    • 805 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Internet Exercise
    • 1886 Words
    • 8 Pages

    Internet Exercise

    * Internet marketers use browser cookies to keep track of consumers’ behavior. Browser cookie is a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website.…

    • 1886 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Travel and Tourism
    • 1938 Words
    • 8 Pages

    Travel and Tourism

    Be able to select, cost and provide information for leisure holidays to meet the needs of customers…

    • 1938 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Travel and Tourism
    • 378 Words
    • 2 Pages

    Travel and Tourism

    Analyse the factors that contribute to an effective workplace, highlighting good practise from different travel and tourism organisations.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Webjet Swot Analysis
    • 884 Words
    • 4 Pages

    Webjet Swot Analysis

    Webjet.com has created our site around the belief that saving time and money is the key to opening up a world of travel opportunities. Operating as a completely independent flight booking engine, Webjet.com shows the absolute economical fares available, displaying the lowest total travel price. With the use of leading proprietary search technology, Webjet.com sifts through millions of published airfares from over 150…

    • 884 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Air France Case Study
    • 1126 Words
    • 5 Pages

    Air France Case Study

    Search engines have proven to be increasingly popular among consumer and professionals for researching products, services and organizations. Search engine marketing is the biggest opportunity in online marketing to leverage over a billion internet searches conducted monthly around the world. Digital media must evolve to meet the demands of the ever-changing consumer behavior by consistently adapting strategies and the way it communicates with consumers. To achieve growth, marketers must understand the target audience, make wise media buys, underscore the value of the ad campaign and measure more than clicks. It is the position of Media Contacts that Air France would benefit from an integrated marketing approach to include search engine optimization, pay-per-click sponsored search campaigns and affiliate marketing.…

    • 1126 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Air New Zealand Case Study
    • 1405 Words
    • 6 Pages

    Air New Zealand Case Study

    Air New Zealand is an international and domestic airline group which provides air passenger and cargo transport services within New Zealand, as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom. Air New Zealand strives to be number one in every market they serve and customers’ airline of choice when traveling to, from and within New Zealand. In their home market, the company’s website acts as the single largest sales channel for the airline. One-third of Air New Zealand’s revenue comes as a result of the website, and represents over $1 billion in sales. Kim Walbridge and Andrew Shannon, based at Air New Zealand’s head office on the fringe of Auckland’s CBD, are jointly responsible for the company’s website. Kim is Manager, Global Online Sales, and oversees a team of ten entrusted with online customer experience. Working closely with Kim’s team, Andrew holds the position of Web and Distribution Team Leader, Group IT Production. As team leader of eight, Andrew’s group spends 95% of their time actively supporting Kim and his team.…

    • 1405 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Travel & Tourism
    • 1882 Words
    • 8 Pages

    Travel & Tourism

    Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy, social cultural, and environment. At the same time, there can be negative effects to the economy, social cultural, and environment. The tourism industry is extremely large and continuously growing, which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues to grow. Two interesting trends that are surfacing are Soft Tourism and the future of Space Tourism. Both will have an impact on tourism and expand the industry as a whole.…

    • 1882 Words
    • 8 Pages
    Good Essays
    Read More

Related Topics