First Impressions 1.1
Company Image 1.2
Premises/Website 1.3
Organisational Efficiency 1.4
Speed and Accuracy of Service 1.5
Consistency 1.6
Products and Services Offered 1.7
Meeting and Exceeding customer Expectations 1.8
Importance to the Organisation 2.0
Keeping existing customer satisfied 2.1
Increasing customers’ Loyalty 2.2
Ensuring repeat business 2.3
Enhancing an organisation’s image 2.4
Providing an edge over competition 2.5
Increasing sales and usage by attracting new customers 2.6
The consequence of poor customer service for the customer/staff/organisation 2.7/2.8/2.9
Importance to the customer 3.0
Meeting individual customer needs 3.1
Exceeding customer’s expectations 3.2
Safe and secure environment for internal and external customer 3.3
Importance of employee 4.0
A happier working environment 4.1
Job Satisfaction 4.2
Job Security 4.3
Higher Self-Esteem 4.4
Possibility of promotion 4.5
Individual needs 5.0
Products and Services 5.1
Stated 5.2
Unstated 5.3
Special Needs 5.4
Customers with cultural and language needs 5.5
First Impressions 1.1
The first impressions of the company ‘Intrepid’ suggest that the company specializes in unique and very multicultural aspect to their business with the use of vibrant colours and multicultural items such as Buddha’s and such things alongside when their main web-page opens the first thing in which Is seen is a collage of painting, hieroglyphs and other such agricultural oddities and valuables. This all seem to suggest that the main priority is to make the customer feel artistic and more excited about going somewhere that is unique and adventurous, this can also be seen by the immediate promotional offers which seem to suggest they want people to buy a holiday soon as it is great money wise. This can also be seen in the fact that they immediately show that they have a range of over 800 different tours in which the offer making them seem like they do all