Introduction
The growth in the ICT sector hardly goes unnoticed since it affects every other industry, tourism included. The effects of internet in tourism have revolutionized tourism by encouraging people to travel from one place to another. The internet has increased the access of information and greatly improved communication in the world. The internet has affected tourism both positively and negatively.
With the advance in technology and the amount of holidays being booked online, it is surprising to see that tour operators and travel agents are still considered and being used to book holidays.
Have you ever wondered why tour operators and travel agents still exist? Especially when we live in a world where technology runs the world and we can book holidays online ourselves. This is what I will try to discuss in the following paragraphs.
Faster service
One of the advantages of the internet now is that holidays can now be booked online. It has become easier and faster to book hotel rooms and tours. This however has had an effect on the number of people who book through tour operator and travel agents. Product producers such as the airlines have found an easier way to access the tourist and thus disintermediation making the tour operators and travel agents left out.
Easy access to information
For a long time, travel had been considered quite risky due to the fact that people had limited knowledge of the places they wanted to visit. People had limited knowledge about the environment, climate, culture and other factors. Only well-known destinations were visited and only those who dared visited remote place, had no idea what to expect once they arrived. Now travel agents can post information about various destinations which can get to tourists around the world thus being able to sell more.
However, not all people are computer literate. One the other hand, the younger generation most commonly uses