Travel Portals Analysis
SEARCH ENGINE MARKETING FOR BUSINESS GROWTH
TERM PAPER
“INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS”
BY
Mayank Gupta - 1212034
Vikram Gupta - 1212068
TABLE OF CONTENTS
1. Introduction and Objective
2. Website Design
2.1 User friendliness
2.2 Loading Time
2.3 Search & Booking effectiveness
2.4 Aesthetics
2.5 Recommendation and Personalization
3. Search Engine Optimization
3.1 SEO site checkup
3.2 Organic Search comparison
3.3 Alexa ranking & data analysis
5. Revenues and Operations
5. Recommendation
6. References
1. Introduction and Objective
With growing per capita income of the Indian population and with increasingly strenuous lifestyle travel and vacation have become an integral part of Indian middle class. The travel …show more content…
People visit travel portals for commutation and hotel bookings. There is a sense of excitement in them when they search for booking options. It is important that the travel portal retains or even enhances this excitement by making the site colorful and attractive. But Cleartrip does a very poor job of it. Some of the specific category pages are attractive. For example for the weekend getaways section the page has picture in background which adds excitement. But it is still not at par with other weekend getaway portals. Some other weekend getaway sites like ‘lifeisoutside.com’ have far better aesthetics for weekend getaways …show more content…
Customers are especially fickle given the frequent promotional and discount campaigns run by these agencies to drive up volumes for a period of time. Further, the three OTA giants – Makemytrip, Yatra and Cleartrip have many similarities in products & services, making it hard to distinguish any powerful unique selling propositions (USP) for each. [1]
Cleartrip currently has 32% of its search volumes and 25% of transactions coming through mobiles. On its train booking product, the chunk of mobile transactions is 90% of total. Also, its mobile product has a 2.5 times conversion rate of the desktop in terms of customers actually buying products while browsing. Cleartrip still gets 57% of its revenue from domestic air tickets, although down from 90% a few years ago. Another 20% comes from international flights and the rest comes from hotel bookings.
TERM PAPER
“INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS”
BY
Mayank Gupta - 1212034
Vikram Gupta - 1212068
TABLE OF CONTENTS
1. Introduction and Objective
2. Website Design
2.1 User friendliness
2.2 Loading Time
2.3 Search & Booking effectiveness
2.4 Aesthetics
2.5 Recommendation and Personalization
3. Search Engine Optimization
3.1 SEO site checkup
3.2 Organic Search comparison
3.3 Alexa ranking & data analysis
5. Revenues and Operations
5. Recommendation
6. References
1. Introduction and Objective
With growing per capita income of the Indian population and with increasingly strenuous lifestyle travel and vacation have become an integral part of Indian middle class. The travel …show more content…
People visit travel portals for commutation and hotel bookings. There is a sense of excitement in them when they search for booking options. It is important that the travel portal retains or even enhances this excitement by making the site colorful and attractive. But Cleartrip does a very poor job of it. Some of the specific category pages are attractive. For example for the weekend getaways section the page has picture in background which adds excitement. But it is still not at par with other weekend getaway portals. Some other weekend getaway sites like ‘lifeisoutside.com’ have far better aesthetics for weekend getaways …show more content…
Customers are especially fickle given the frequent promotional and discount campaigns run by these agencies to drive up volumes for a period of time. Further, the three OTA giants – Makemytrip, Yatra and Cleartrip have many similarities in products & services, making it hard to distinguish any powerful unique selling propositions (USP) for each. [1]
Cleartrip currently has 32% of its search volumes and 25% of transactions coming through mobiles. On its train booking product, the chunk of mobile transactions is 90% of total. Also, its mobile product has a 2.5 times conversion rate of the desktop in terms of customers actually buying products while browsing. Cleartrip still gets 57% of its revenue from domestic air tickets, although down from 90% a few years ago. Another 20% comes from international flights and the rest comes from hotel bookings.