Travelodge is private hospitality industry. The Travelodge brand was founded by Scott King (Travelodge Corporation Founder) from America. And the first Travelodge was established in San Diego in 1940. Travelodge has several hotel chains around the world and many of them are operated under independent companies without having connection with brand operating in other countries.
Travelodge in UK
Travelodge in UK was founded in 1985 which brand was bought in 1980 by the same person Lord Forte. It is the first budget hotel brand and now the fastest growing hotel company. Currently Travelodge is serving all over the UK and in Republic of Ireland and Spain. Travelodge has become second largest budget hotel brand and third biggest hotel chain in UK as it contains approximately 26,148 rooms’ within 368 hotels. And since August 2006, till now Travelodge in UK is operated under Dubai International Capital.
Newly designed rooms are decorated in new buildings and refurbished hotels. Every Travelodge in UK contain family rooms, double rooms and disabled rooms. Each rooms feature en-suite bathroom and heater attached in lower wall. Free tea and coffee with kettle is available on attached table. Wi-Fi internet connection is available at all hotels with the small charge add. Whereas for food and beverage there is bar cafe and vending machine in those almost every hotel except very old ones which are very near to other restaurant. These are overall facilities and other more are there.
Situation Analysis
PEST
Political Analysis
The rules and regulation is being changing very frequently for the international students which will affect the daily purpose of the Travelodge. Because than half of the workers are international students in Travelodge. But due to the changing rules and regulation, the under graduate students don’t get work permit from 2012 and those workers must leave the job at once. Last time when there