Trends and drivers of change in the food and beverage industry in Europe: Mapping report
Introduction Overview of the sector Trends and drivers of change Consequences of drivers of change SWOT analysis of the European food industry Bibliography
This report is available in electronic format only
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Introduction
Increased competition, food scares and new consumer trends are among the key challenges facing the food and beverage industry in Europe. While these challenges pose a threat to some companies they can be an expansion opportunity for others. In response to these new challenges, food companies are improving competitiveness by restructuring, and intensifying the fight for market share through product differentiation and/or the development of new food products. Such fundamental changes and new priorities in the food industry also greatly affect local communities and society as a whole when local unemployment rises because processing plants are closed or when new healthy food products are developed. Thus, food and beverage companies do not merely battle for market share in their own sector, they also operate in a larger socio-economic context in which their strategic choices affect the welfare of many Europeans. Figure 1: Change in the food and beverage industry
Change in the food and beverage industry Political, economical and social consequences of change
Drivers of change
This mapping report is part of a study of the food industry that also features four case studies, two cluster studies and four scenarios. It gives a concise overview of the food industry and identifies the main trends and key drivers of change. The report should also enable readers to locate the case studies in relation to these
Bibliography: 32 © European Foundation for the Improvement of Living and Working Conditions, 2006 © European Foundation for the Improvement of Living and Working Conditions, 2006 33 34 © European Foundation for the Improvement of Living and Working Conditions, 2006 EF/06/37/EN © European Foundation for the Improvement of Living and Working Conditions, 2006