Business Strategy Elements Organizational Strategy Elements Information Strategy Elements
Increase business in tune with competition Strategic partnerships Implementation of a new O.S
To link customer demand to production and manufacturing to distribution Focused differentiation strategy Redundancy in operations
Meet customer demand through product variety Decentralized decision making Minimal investment and maximum returns in I.T
Vertical integration of operations
Fast response to changing environment
Impacts between the elements: Increase in the business in lieu of the competition in the market may be influenced by offering a variety of products that are customized and differentiated on the basis of the customer needs. When customer demand is linked to production and that to manufacturing and distribution, repetitive operations may be avoided. Integration of operations on a vertical manner may reduce operation redundancy and correspondingly the investment in I.T is reduced thereby increasing returns on investment. When quick responses are to be made to varying customer preferences, decentralized decision making policies help in faster implementation and quicker business.
Industry Strategy Elements Industry Organizational Strategy Elements Industry Strategy Elements
Recognition of local designers Government Support Support from corporations and associations
Awareness of international fashion brands Increasing Demand for luxury fashion apparel
Similarities and differences: The fashion industry recognizes local designers for producing the major fashion apparels which is different from the case of Zara that operates on a global level. However the industry is aware of the major players around the globe of which Zara is one. The industry is government aided while Zara is privately funded. Many of the organizations in the fashion industry are also supported through corporations and