Trident Hotel
MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)
A PROJECT REPORT
Submitted by KAPIL YADAV (2010-2012) In partial fulfillment of the award of the diploma
Of
POST GRADUATE DIPLOMA IN MANAGEMENT
JAGAN INSTITUTE OF MANAGEMENT STUDIES, JAIPUR
JUNE 2011
BONAFIDE CERTIFICTE
Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL YADAV” of PGDM Batch 2010-2012, who carried out the project work under my supervision.
SIGNATURE
Mr. ANUPAM SHARMA
(Sales Assistant)
Corporate Guide
Amber Fort Road, Opposite Jal Mahal, Jaipur, Rajasthan DATE- 5 July 2011
SIGNATURE Dr. Mayank Agarwal
(Professor)
Jagan Institute of Management Studies (JIMS), IP-2&3, Phase-IV, Sitapura Industrial Area, Jaipur. DATE- 5 July 2011
ACKNOWLEDGEMENT
I am grateful to “Mr. ANUPAM SHARMA (Sales Assistant)” whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject.
I am grateful to “Dr. Mayank Agarwal (Professor, JIMS Jaipur)” whose guidance enabled me to complete the project as per requirements.
Lastly, I offer my regards to all of those who supported me in any respect during the completion of the project.
SIGNATURE
KAPIL YADAV
PGDM- I
2010-2012
DATE: 5 July 2011
TABLE OF CONTENTS * AN OVERVIEW OF THE HOSPITALITY INDUSTRY 5 * ABOUT M.S. OBEROI…………………………………... 7 * GROUP HOTELS………………………………………... 11 * INTRODUCTION………………………………………... 12 * KEY COMPONENTS IN HOTEL INDUSTRY………... 19 * INTRODUCTION ABOUT PROJECT…………………. 21 * RESEARCH METHODOLOGY……………………….. 23 * ANALYTICAL FINDINGS & ANALYSIS...……...…… 28 * SWOT ANALYSIS OF TRIDENT HOTEL……………. 32 * QUESTIONNAIRE
A PROJECT REPORT
Submitted by KAPIL YADAV (2010-2012) In partial fulfillment of the award of the diploma
Of
POST GRADUATE DIPLOMA IN MANAGEMENT
JAGAN INSTITUTE OF MANAGEMENT STUDIES, JAIPUR
JUNE 2011
BONAFIDE CERTIFICTE
Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL YADAV” of PGDM Batch 2010-2012, who carried out the project work under my supervision.
SIGNATURE
Mr. ANUPAM SHARMA
(Sales Assistant)
Corporate Guide
Amber Fort Road, Opposite Jal Mahal, Jaipur, Rajasthan DATE- 5 July 2011
SIGNATURE Dr. Mayank Agarwal
(Professor)
Jagan Institute of Management Studies (JIMS), IP-2&3, Phase-IV, Sitapura Industrial Area, Jaipur. DATE- 5 July 2011
ACKNOWLEDGEMENT
I am grateful to “Mr. ANUPAM SHARMA (Sales Assistant)” whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject.
I am grateful to “Dr. Mayank Agarwal (Professor, JIMS Jaipur)” whose guidance enabled me to complete the project as per requirements.
Lastly, I offer my regards to all of those who supported me in any respect during the completion of the project.
SIGNATURE
KAPIL YADAV
PGDM- I
2010-2012
DATE: 5 July 2011
TABLE OF CONTENTS * AN OVERVIEW OF THE HOSPITALITY INDUSTRY 5 * ABOUT M.S. OBEROI…………………………………... 7 * GROUP HOTELS………………………………………... 11 * INTRODUCTION………………………………………... 12 * KEY COMPONENTS IN HOTEL INDUSTRY………... 19 * INTRODUCTION ABOUT PROJECT…………………. 21 * RESEARCH METHODOLOGY……………………….. 23 * ANALYTICAL FINDINGS & ANALYSIS...……...…… 28 * SWOT ANALYSIS OF TRIDENT HOTEL……………. 32 * QUESTIONNAIRE
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