Triple Bottom Line
Introduction
In the 1990 's, mainly due to global warming and its effects like the "ozone layer", the world has spread the idea of the Green Movement and people started to question organisations ' practices and their environmental, social and economic impacts. With this in mind, companies started to pay more attention to business sustainability in order to improve the company 's reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P 's: People, Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability. Not only has the world 's Green mentality influenced how companies operate but also government policies have made companies implement a different approach. Although many companies are using the TBL reporting and have reported to reduce costs due to this approach some companies avoid incorporating sustainability into their practices.
As Bristol was considered the European Green Capital large and is seen as a true role model for the Green economy in Europe. This award encourages cities to improve the quality of life by taking the environment and social aspects into account in urban planning and management. It is believed that companies in Bristol have been influenced by this award to take a more sustainable approach towards the operations.
This paper will review the TBL concept and Corporate Social Responsibility (CSR). It will also include thoughts of TBL in relation to the organisation researched and its effects on its operations by linking theory to research findings.
Research methods
The research methods used in this report consist of field interviews to customers and employees of the chosen organisation. The interviews were conducted between the 29th of November and the 1st of December. The only sources of evidence used in this report are data collected from the conducted interview, relevant information from literature and personal experiences that
In the 1990 's, mainly due to global warming and its effects like the "ozone layer", the world has spread the idea of the Green Movement and people started to question organisations ' practices and their environmental, social and economic impacts. With this in mind, companies started to pay more attention to business sustainability in order to improve the company 's reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P 's: People, Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability. Not only has the world 's Green mentality influenced how companies operate but also government policies have made companies implement a different approach. Although many companies are using the TBL reporting and have reported to reduce costs due to this approach some companies avoid incorporating sustainability into their practices.
As Bristol was considered the European Green Capital large and is seen as a true role model for the Green economy in Europe. This award encourages cities to improve the quality of life by taking the environment and social aspects into account in urban planning and management. It is believed that companies in Bristol have been influenced by this award to take a more sustainable approach towards the operations.
This paper will review the TBL concept and Corporate Social Responsibility (CSR). It will also include thoughts of TBL in relation to the organisation researched and its effects on its operations by linking theory to research findings.
Research methods
The research methods used in this report consist of field interviews to customers and employees of the chosen organisation. The interviews were conducted between the 29th of November and the 1st of December. The only sources of evidence used in this report are data collected from the conducted interview, relevant information from literature and personal experiences that
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