Propelled to international success by the power of social media, One Direction are often described as sparking the resurgence in the boy band concept, and of forming part of a new "British Invasion" in the United States. As of November 2012, One Direction have sold over 15 million albums, singles, and videos worldwide. Their achievements include a BRIT Award and 3 MTV Video Music Awards. They were proclaimed 2012's Top New Artist by Billboard and scored the definitive title of MTV's Best Artists of 2012 list.[1][2] According to Nick Gatfield, the chairman and chief executive of Sony Music Entertainment UK, as of June 2012, One Direction represented a $50 million business empire.
Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994)[8] is a Canadian singer-songwriter.[3][5] Bieber was discovered in 2008 by American talent manager Scooter Braun,[9] who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with entertainer Usher Raymond in Atlanta, Georgia, and Bieber was signed to Raymond Braun Media Group (RBMG),[10] and then to an Island Records recording contract offered by record executive L.A. Reid.[6][11]
His debut extended play, the seven-track My World, was released in November 2009, and was certified