Trung Nguyen Coffee
TABLE OF CONTENT
Contents
INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years.
According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”
In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years.
According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”.
Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands.
Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”.
CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT
THE MANAGERS’ MACRO ENVIRONMENT
I-/ The external environment of Trung Nguyen
The term “external environment” presents the factors, forces, situations, and events outside the organization that affect its performance. For any organizations, those external components include:
Economic factor (interest rates, inflation, stock market fluctuations…etc)
Demographic factor (age, race, gender, education level, geographic, income...etc)
Technological factor (concerned with scientific or industrial innovations)
Sociocultural factor(attitudes, trends, traditions,
Contents
INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years.
According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”
In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years.
According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”.
Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands.
Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”.
CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT
THE MANAGERS’ MACRO ENVIRONMENT
I-/ The external environment of Trung Nguyen
The term “external environment” presents the factors, forces, situations, and events outside the organization that affect its performance. For any organizations, those external components include:
Economic factor (interest rates, inflation, stock market fluctuations…etc)
Demographic factor (age, race, gender, education level, geographic, income...etc)
Technological factor (concerned with scientific or industrial innovations)
Sociocultural factor(attitudes, trends, traditions,
References: Amadeo. K. August 10, 2013. What is GDP? [Online] Available at: http://useconomy.about.com/od/grossdomesticproduct/p/GDP.htm [acessed: September 23, 2013] N/A Leddyking34. June 10, 2013. Investment and development of Trung Nguyen. Available at: http://doc.edu.vn/tai-lieu/chuyen-de-dau-tu-phat-trien-quan-diem-trung-nguyen-tai-cong-ty-co-phan-ca-phe-trung-nguyen-16893/ [Accessed: September 23 ,2013] Tram Anh Riley G. October 5, 2012. High inflation threatens Vietnamese growth. [Online] Available at: http://www.tutor2u.net/blog/index.php/economics/comments/unit-4-macro-high-inflation-threatens-vietnamese-growth [Accessed: September 22] N/A N/A. July 4, 2013.Press release: Market research results. [Online]. Ho Chi Minh city : Available at: http://www.trungnguyen.com.vn/2201/thong-cao-bao-chi [Accessed: September 22, 2013] Minh Ngoc, August 10, 2013 Viet Bao. January 15, 2001. Support the coffee industry. [Online]Viet Bao Available at: http://vietbao.vn/Kinh-te/Ho-tro-nganh-ca-phe/10710652/87/ [Accessed: September 22, 2013] Kon Tum People committee N/A. N/D. Vietnam coffee and the dream to conquer the world. [Online] Available at: http://www.trungnguyen.com.vn/2531/ca-phe-viet-nam-va-giac-mo-chinh-phuc-ca-the-gioi [Accessed: September 25, 2013] N/A N/A, N/D. [Online]. Available at: http://trungnguyenstore.com/ [Accessed: September 24, 2013) Bloomberg News N/A. July 4, 2013.Press release: Market research results. [Online]. Ho Chi Minh city : Available at: http://www.trungnguyen.com.vn/2201/thong-cao-bao-chi [Accessed: September 22, 2013]