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Trust and Tam in Online Shopping: an Integrated Model

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Trust and Tam in Online Shopping: an Integrated Model
Trust and TAM in Online Shopping: An Integrated Model
Author(s): David Gefen, Elena Karahanna and Detmar W. Straub
Reviewed work(s):
Source: MIS Quarterly, Vol. 27, No. 1 (Mar., 2003), pp. 51-90
Published by: Management Information Systems Research Center, University of Minnesota
Stable URL: http://www.jstor.org/stable/30036519 .
Accessed: 23/11/2012 12:46
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a i Gefenet al./TrustndTAMn Online hopping
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MIS

arter

RESEARCH ARTICLE

INONLINESHOPPING:
TRUSTANDTAM
AN INTEGRATED ODEL1
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Abstract

By: David Gefen

Department of Management
LeBow College of Business
Drexel University
101 North 33rdStreet

Philadelphia, PA 19104-2875
U.S.A.
gefend@drexel.edu
Elena Karahanna
Management InformationSystems
Department
TerryCollege of Business
University of Georgia
Athens, GA 30602
U.S.A.
ekarah@terry.uga.edu
DetmarW. Straub
Robinson College of Business
Georgia State University
Atlanta, GA 30302-4015
U.S.A.
dstraub@gsu.edu

f
W
w s e
Robert .Zmud astheacceptingenior ditororthis paper. 1

A separate and distinctinteractionwithboth the actual e-vendor and withits IT Website interface



References: Usage," MIS Quarterly 24:4), 2000, pp. 665( 694. Procedurefor the Measurementof Usabilility," Information ystems Research (13:2), 2002, of Economics(84), 1970, pp. Perceived Web Quality," Information & Management(39:6), 2002, pp (54:1), 1990, pp. 42-58. Baier,A. "Trust nd Antitrust," thics (96), 1986, 231-260. municationsof the ACM(42:12), 1999, pp. 3238. Assessment," MISQuarterly25:1), 2001, pp. Journal of Social Psychology (8), 1978, pp. Management(17:3), 1991, pp. 643-663. MISQuarterly19:2), 1995, pp. 237-246.

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