Tully's Marketing Plan
Tully’s Marketing Plan
Brand Vision
The vision of Tully’s is to have the best tasting coffee at the best value. Tully’s is truly a company that gives back to its customers and communities within the regions they have stores. They have handcrafted their coffee from day one of the brand and will continue to do until the doors close. They make no apologies for longer wait times because perfect coffee is on the end of each wait.
Brand Definition
The Tully’s Brand definition is to provide the world’s ultimate coffee experience with the highest quality products and service. They are all about quality not quantity. They want this vision each time you hear or see the name Tully’s. Each step of roasting harvesting, creating drinks to service is done with the best intension. Make no mistake at Tully’s nothing is by accident.
Brand Stakeholder s and Target
Tully’s is part of the Green Mountain Coffee Roasters, Inc so financial information on this specific brand is not available. Because over the last five years Tully’s has gone into bankruptcy and was purchased by Patrick Dempsey there is a lot of anxious stakeholders and employees. Right now the future of this product is uncertain but within the next five years I believe it will change and become better financially. Right now because Tully’s is still not a huge company in regards to coffee, unless you live in the Northwest or continually buy K-cups on Green Mountain websites, you probably have never tried Tully’s brand. This makes the brand not be on the minds of many people when they think of coffee drinks. Unfortunately the brand is competing against Starbucks that has a huge customer following.
SWOT Analysis:
Tully’s Coffee has a great foundation in the specialty coffee industry. They have a strong commitment to creating sustainable products and giving back to local communities all over the world, from the regions where their beans are grown to the communities where coffee shops are thriving.
Brand Vision
The vision of Tully’s is to have the best tasting coffee at the best value. Tully’s is truly a company that gives back to its customers and communities within the regions they have stores. They have handcrafted their coffee from day one of the brand and will continue to do until the doors close. They make no apologies for longer wait times because perfect coffee is on the end of each wait.
Brand Definition
The Tully’s Brand definition is to provide the world’s ultimate coffee experience with the highest quality products and service. They are all about quality not quantity. They want this vision each time you hear or see the name Tully’s. Each step of roasting harvesting, creating drinks to service is done with the best intension. Make no mistake at Tully’s nothing is by accident.
Brand Stakeholder s and Target
Tully’s is part of the Green Mountain Coffee Roasters, Inc so financial information on this specific brand is not available. Because over the last five years Tully’s has gone into bankruptcy and was purchased by Patrick Dempsey there is a lot of anxious stakeholders and employees. Right now the future of this product is uncertain but within the next five years I believe it will change and become better financially. Right now because Tully’s is still not a huge company in regards to coffee, unless you live in the Northwest or continually buy K-cups on Green Mountain websites, you probably have never tried Tully’s brand. This makes the brand not be on the minds of many people when they think of coffee drinks. Unfortunately the brand is competing against Starbucks that has a huge customer following.
SWOT Analysis:
Tully’s Coffee has a great foundation in the specialty coffee industry. They have a strong commitment to creating sustainable products and giving back to local communities all over the world, from the regions where their beans are grown to the communities where coffee shops are thriving.
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