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Turkey and Global Digital Trends

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Turkey and Global Digital Trends
Türkiye ve Dünya: Elektronik Pazaryeri Trendleri
Dijital Ekonomi ETicaret Zirvesi - 8-9 Kasım 2012

Başlıklar

 E- Ticaret : Trendlere Bakış Mobil Ticaret  comScore Digital Analytics

© comScore, Inc. Proprietary and Confidential.

2

E- Ticaret : Trendlere Bakış

© comScore, Inc. Proprietary and Confidential.

3

Perakendenin Lideri Asyalılar! Dünya perakende kullanıcılarınn %38’ini Asyalılar oluşturuyor, Avrupa 2. sırada

38%

World-Wide: 1.078 MM UV

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Worldwide

44

Tekil Ziyaretçi rakamna göre Perekende Kategorisi Dünya Sıralaması : Lider Çin, Türkiye 13 sırada yer alıyor.

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Worldwide

5

E-perakendeye en meraklı millet %90 penetrasyonla İngilizler. Hemen arkasından Brezilya geliyor, Türkiye ise 10 sırada. İnternet kullanıcısı her 100 Türk’ten 80’i bir e-perakende sitesini ziyaret etmiş.

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Worldwide

6

Amazon Avrupa’da ve Dünyada parekende kategorisinin lideri!

+8%

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Worldwide

7

Türkiye E- Perakende Grupları : Top 10

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Turkey

8

Amerikan Perakende, auction, ilan ve fırsat sitelerinin 3 yıllık trendi.

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Worldwide

9

Türkiye’de parekende ve ilan büyümeye devam ediyor!

© comScore, Inc. Proprietary and Confidential. Source: comScore Media Metrix, September 2012 Turkey

10

Dünyada en hızlı büyüyen perakende alt kategorisi e-yemek siparişi!
TOP 10 FASTEST GROWING RETAIL CATEGORIES RANKED BY GROWTH IN VISITORS (000)

© comScore, Inc.
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