Table of Contents
1. Introduction 2
2. Operational Characteristics 3
3. Financial Performance 4
4. Competitive Situation 5
5. Conclusion 6
6. Appendices 7 Appendix 1 – International comparisons of air travel related to GDP, 2004 8 Appendix 2- Industry Average International Traffic Vs. THY International Traffic 8 Appendix 3- THY Operating Margin Vs. Industry Average Operating Margin 9 Appendix 4 – Turkish Airlines Unit Costs Index Vs. Unit Revenues Index 9 Appendix 5 – Industry Average Load Factor vs. Turkish Airlines Load Factor 10 Appendix 6 – BA, Emirates & THY Load Factors compared to Industry Average 10 Appendix 7- THY and European airline peer growth cost per ASK: Nine months ended Sep-2009. 11 Appendix 8 – Relationship between World GDP and Air Traffic 11
References 12
Bibliography 13
1. Introduction
Turkish airlines (THY), Turkey’s national flag carrier, began its services 78 years ago, under the supervision of the Ministry of National Defense, with 5 aircrafts and today has 169 (both passenger and cargo) aircrafts. The enterprise is still under state control, but within the scope of the privatization plan they have offered 25% of the airline to the public in 2005. They are network type of airline serving both domestically and internationally. Turkish Airlines also offers a freight service which was first started in 1936, and was restructured in year 2000 to consolidate the cargo activities of Turkish Airlines into Turkish Cargo. In 2008, THY have launched Anadolujet, which offered a no-frills service, to make the connection between Anatolia and the Nation’s capital easier and economical to access. They also joined the global airline alliance of Star Alliance in 2008.
2. Operational Characteristics
THY currently operates scheduled services
References: * Chris, T. (2011), Capacity for profitability, Airline Business, 27(2), pp.46-47 * Churchill, D * Doganis R. (2006), The Airline Business, 2nd Edition, Routledge: London * Doganis R * Daley B. (2010), Air Transport and the Environment, Ashgate: Farnham * Finian, D * Graham, D. (2011), Turkish Plots Solo Course, Airline Business, 27(7), pg. 14 * Hanlon .P (2007), Global Airlines: Competition in a Transnational Industry, 3rd edition, Butterworth Heinemann: Oxford