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turning big data into useful informatio
Turning Big
Data Into Useful
Information

a Storage eBook

Contents…
Turning Big Data Into
Useful Information

This content was originally published on the CIO Update, IT Business Edge and Enterprise Apps
Today websites. Contributors: Paul Barth, Seth Earley, Loraine Larson and Susan Hall.

2

The 4 Principles of a Successful Data Strategy

6

Transforming Information Into Knowledge

9

Building a Better Ball Team With Big Data:

Lessons for Executives

11

Big Data, Big Opportunities for DBAs

2

6

11

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9

Turning Big Data Into
Useful Information

The 4 Principles of a Successful Data Strategy
By Paul Barth

M

any Fortune 500 companies are recognizing enterprise data as a strategic business asset.
Leading companies are using troves of operational data to optimize their processes, create intelligent products and delight their customers. In addition, increased demands for regulatory transparency are forcing companies to capture and maintain an audit trail of the information they use in their business decisions.
Despite this, large companies struggle to access, manage and leverage the information that they create in their day-to-day processes. The rapid growth in the number of IT systems has resulted in a complex and fragmented landscape, where potentially valuable data lays trapped in fragmented inconsistent silos of applications, databases and organizations.

IT’s Not Your Fault
Experience has shown that this is not a technology problem, it is a business problem. Creating an effective data environment requires change and coordination across the board, with business and IT joined at the hip. To ensure success, they must create a practical data strategy that guides process changes as well as ongoing investments in their data assets.
In our work with Fortune 100 companies during the past 10 years, we have identified four principles behind a successful data strategy. These principles align and focus the strategy, breaking initiatives into manageable

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