Tv Adervertisng and Urban Children : an Introduction
Television Advertising & Indian Urban Children: An Introduction http://mediaelectron.blogspot.in/2009/04/television-advertising-indian-urban.html Advertising, ‘the hidden persuader[i]’, ranks fifth amongst the big businesses of the world (Chunawalla & Sethia, 2003)[ii]. Advertisers use advertisement for many purposes with many different possible effects. However, what guides the producer-manufacturer-corporate establishment to use this mode on consumers is the persuasive power of the medium.
Through television, we learn new behaviours as the result of perceived needs. NIKE and Lexus went from perceived as luxury items to needed items through advertising. Apparently, men now must have big screen TVs and women want constantly to buy shoes. At least, this is the message given out through advertising.
In addition, the way in which we buy products has changed. For example, there is a MasterCard commercial that shows a woman walking down the street impulsively buying on credit, and receiving a feeling that the end result is: Priceless.
Skills and knowledge have changed by television advertising immediate communication and awareness. Many insurance companies advertise their internet sites online, which can be used to raise awareness. They are not alone. With the instant communication age, we advertise the necessity of consumer awareness.
In addition to immediate obvious advertising, there is also the influence in television shows. Take the evening news, which often focuses on consumer awareness. Take comedies, which show various brands of soda used in a household, implying that everyone worthwhile drinks that brand. Take dramas, which show women crying into Ben and Jerry's after the tearful break-up. Our needs and wants have changed. We no longer decide for ourselves that we want products or how we want them. Instead, we allow television to teach us, since after all, if it's on television, then everyone must be doing it, and it must be true.
For many
Through television, we learn new behaviours as the result of perceived needs. NIKE and Lexus went from perceived as luxury items to needed items through advertising. Apparently, men now must have big screen TVs and women want constantly to buy shoes. At least, this is the message given out through advertising.
In addition, the way in which we buy products has changed. For example, there is a MasterCard commercial that shows a woman walking down the street impulsively buying on credit, and receiving a feeling that the end result is: Priceless.
Skills and knowledge have changed by television advertising immediate communication and awareness. Many insurance companies advertise their internet sites online, which can be used to raise awareness. They are not alone. With the instant communication age, we advertise the necessity of consumer awareness.
In addition to immediate obvious advertising, there is also the influence in television shows. Take the evening news, which often focuses on consumer awareness. Take comedies, which show various brands of soda used in a household, implying that everyone worthwhile drinks that brand. Take dramas, which show women crying into Ben and Jerry's after the tearful break-up. Our needs and wants have changed. We no longer decide for ourselves that we want products or how we want them. Instead, we allow television to teach us, since after all, if it's on television, then everyone must be doing it, and it must be true.
For many