Tv Broadcasting
Contents
Industry Introduction 2
Industry Profile 2
Television: 2
Film Entertainment: 3
Radio 3
Print Media 3
Music 3
Others 4
Industry Outlook 4
Area of Interest: TV Broadcasting 7
Indian Television Broadcasting Industry 7
Overview 7
Evolution 8
Industry Structure 8
Competition from Substitutes 8
Threat of Entry 8
Rivalry 10
Bargaining power of Buyers 10
Bargaining power of suppliers 10
External Environment 10
PEST Analysis 10
Effect on Industry structure 10
Key success drivers 10
Industry Profitability 10
Media & Entertainment Industry: India
And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life. Walt Disney
Industry Introduction
Indian Media and Entertainment industry in recent years has outperformed the Indian Economy and emerged as one of the fastest growing sectors. But like other sectors, it went through a relatively rough phase due to economic slowdown. The industry as a whole registered growth of 1.4 percent in 2009 compared to 12 percent in 2008 and currently stands at USD12.9 billion. This industry which depends on advertisements for almost 38% of its revenues was hit hard by shrinking ad budgets. The scene has recovered in 2010 given the improved economic growth in India. The projected CAGR for next few years is expected to be around 13% and the industry is expected to reach USD 24.04 billion (INR 1091 billion) by 2014.
Industry Profile
The primary constituent sectors are Film, Television, Print, Radio, Music, Animation and VFX, Gaming, Internet and Outdoor. TV and Print are the largest sectors contributing to greater than 70 percent of the revenues. (Exhibit x) Some sectors like Film, Radio and Out of Home, were hit harder than the rest. TV industry along with Internet, Gaming and Animation continued to register growth in double digits. Contribution of TV revenues has been increasing over the years and is expected to continue growing.
Industry Introduction 2
Industry Profile 2
Television: 2
Film Entertainment: 3
Radio 3
Print Media 3
Music 3
Others 4
Industry Outlook 4
Area of Interest: TV Broadcasting 7
Indian Television Broadcasting Industry 7
Overview 7
Evolution 8
Industry Structure 8
Competition from Substitutes 8
Threat of Entry 8
Rivalry 10
Bargaining power of Buyers 10
Bargaining power of suppliers 10
External Environment 10
PEST Analysis 10
Effect on Industry structure 10
Key success drivers 10
Industry Profitability 10
Media & Entertainment Industry: India
And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life. Walt Disney
Industry Introduction
Indian Media and Entertainment industry in recent years has outperformed the Indian Economy and emerged as one of the fastest growing sectors. But like other sectors, it went through a relatively rough phase due to economic slowdown. The industry as a whole registered growth of 1.4 percent in 2009 compared to 12 percent in 2008 and currently stands at USD12.9 billion. This industry which depends on advertisements for almost 38% of its revenues was hit hard by shrinking ad budgets. The scene has recovered in 2010 given the improved economic growth in India. The projected CAGR for next few years is expected to be around 13% and the industry is expected to reach USD 24.04 billion (INR 1091 billion) by 2014.
Industry Profile
The primary constituent sectors are Film, Television, Print, Radio, Music, Animation and VFX, Gaming, Internet and Outdoor. TV and Print are the largest sectors contributing to greater than 70 percent of the revenues. (Exhibit x) Some sectors like Film, Radio and Out of Home, were hit harder than the rest. TV industry along with Internet, Gaming and Animation continued to register growth in double digits. Contribution of TV revenues has been increasing over the years and is expected to continue growing.