Recently the rise of consumerism and a spurt in the number of satellites in the vicinity of our planet have led to rise in the number of TV Channels as well as their viewers across the country.We have specialized channels that cater to the different categories of human taste viz entertainment, music, news,sports,etc.
The wider availability of channels helps the viewer to opt among them as per his or her choice.The news channels which are clubbed together in a word ‘media’ is one of the pillars of democracy.It is the moral duty of these news channels to bring the truth in front of the masses.Talking about our country,a nation which is second largest in the world in the terms of population and the largest effective electorate is truly an exemplar of democracy.Like any other nation,it is also laden with issues-both domestic as well as of international concerns.These news channels bear the social responsibility of imparting the news, the happenings,the incidents or accidents which should be nothing but the truth.Also the RTI Act empowers any common Indian citizen to go to the depths of affairs and have access to information povide its disclosure does not pose a grave threat to the security and integrity of the nation.The ‘truer’ picture sometimes become harsh and pretty inconvenient to be comestible but scandals and other activities of corruption need to be brought to general awareness.And, it is not only the darker side of affairs, it is also about the achievements and the milestones the country makes in the various spheres-sports, science, humanities,etc.We have several programmes on the national television that are oriented towards the cultural and economic welfare-be it related to the promotion of agriculture,tourism,industry,services,etc.Besides there are programmmes which highlight the nations prosperity, its geographical and cultural diversity and also encourage communal harmony.
The consumer oriented