Tv Directv Strengths And Weaknesses
Strengths:
• NFL Sunday Ticket – NFL Sunday Ticket gives DIRECTV exclusive rights to out of market NFL games. With the acquisition of DIRECTV by AT&T, NFL Sunday Ticket can be brought to even more people through digital streaming ( (Lieberman, 2015).
• TV everywhere, anytime – allows customers to watch their favorite programs from anywhere.
• Whole home DVR – record a show on one receiver and watch anywhere in the home.
• Rural Customer base – A majority of DIRECTV’s customers live in rural areas; they could not get cable TV without DIRECTV’s services.
• Duopoly – Limited competition due to the high cost to enter the market.
Weaknesses:
• High programming costs – DIRECTV must negotiate programming prices with television networks. This presents a problem for DIRECTV, anytime a network wants to raise the price of their content DIRECTV must either …show more content…
The acquisition has made AT&T the largest made them the largest provider of digital television. This larger market means more purchasing power.
• New Markets and Emerging Technologies – As technology improves, new markets for DIRECTV could emerge. DIRECTV should be leading these discoveries if they want to continue as a leader in the satellite television market.
Threats:
• Other television providers – DISH, Netflix and cable providers are the biggest threats to DIRECTV. These companies have created price wars requiring DIRECTV to lower prices which cuts in their profit.
• Government regulations – Government regulations are constantly changing. These changes affect not only broadcast rules but also rules regarding the launch of new satellites.
• Disputes with television networks – when private networks charges DIRECTV more to carry their programming they can either drop that network from their programming lineup or pass the charge along to their customers. Another way networks can control DIRECTV is by signing exclusive contracts with other
• NFL Sunday Ticket – NFL Sunday Ticket gives DIRECTV exclusive rights to out of market NFL games. With the acquisition of DIRECTV by AT&T, NFL Sunday Ticket can be brought to even more people through digital streaming ( (Lieberman, 2015).
• TV everywhere, anytime – allows customers to watch their favorite programs from anywhere.
• Whole home DVR – record a show on one receiver and watch anywhere in the home.
• Rural Customer base – A majority of DIRECTV’s customers live in rural areas; they could not get cable TV without DIRECTV’s services.
• Duopoly – Limited competition due to the high cost to enter the market.
Weaknesses:
• High programming costs – DIRECTV must negotiate programming prices with television networks. This presents a problem for DIRECTV, anytime a network wants to raise the price of their content DIRECTV must either …show more content…
The acquisition has made AT&T the largest made them the largest provider of digital television. This larger market means more purchasing power.
• New Markets and Emerging Technologies – As technology improves, new markets for DIRECTV could emerge. DIRECTV should be leading these discoveries if they want to continue as a leader in the satellite television market.
Threats:
• Other television providers – DISH, Netflix and cable providers are the biggest threats to DIRECTV. These companies have created price wars requiring DIRECTV to lower prices which cuts in their profit.
• Government regulations – Government regulations are constantly changing. These changes affect not only broadcast rules but also rules regarding the launch of new satellites.
• Disputes with television networks – when private networks charges DIRECTV more to carry their programming they can either drop that network from their programming lineup or pass the charge along to their customers. Another way networks can control DIRECTV is by signing exclusive contracts with other