Twitter Case Study
Case Analysis: Privacy Issues And Monetizing Twitter
Jessie Eddy
MSYS-CU05
Instructor: Tetsu Nakashima
September 28, 2012
The main problem that the Twitter Trio is facing is their ability to generate revenue. With all this information available to them via their Twitter network, and their 100 million Tweeters, Twitter could be generating massive amounts of revenue through data mining. The problem is that users could see this as a breach of their privacy. Twitter must find a way to use this information gathered from their public Tweet database without violation of users privacy and making sure that their site is secure enough to ward of Internet hackers and spammers.
The main concerns relevant to data privacy on the Internet, is users personal information being used for what it was consented for. If the information isn’t protected properly, hackers and spammers could be able to access this personal information with out permission and use it for illegal acts. Twitter has followed the legal requirements for social networking operations and has done so within their registration process. New members must agree to the terms and conditions of the Privacy Policy before their registration is complete. Within this Privacy Policy, users must consent to the sharing of their information, along with Twitters promise of using information for purposes it was intended for. No information is misused by Twitter and they follow their Privacy Policy, “All users consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy” (2012 Twitter).
Twitter’s main focus is to generate revenue. They have a lot of information available to them and they need to capitalize on this. Twitter is not using information against the terms that it has been made available to them. Twitter needs this information to improve their operations and supply relevant information to their Tweeters. Although, some could
Jessie Eddy
MSYS-CU05
Instructor: Tetsu Nakashima
September 28, 2012
The main problem that the Twitter Trio is facing is their ability to generate revenue. With all this information available to them via their Twitter network, and their 100 million Tweeters, Twitter could be generating massive amounts of revenue through data mining. The problem is that users could see this as a breach of their privacy. Twitter must find a way to use this information gathered from their public Tweet database without violation of users privacy and making sure that their site is secure enough to ward of Internet hackers and spammers.
The main concerns relevant to data privacy on the Internet, is users personal information being used for what it was consented for. If the information isn’t protected properly, hackers and spammers could be able to access this personal information with out permission and use it for illegal acts. Twitter has followed the legal requirements for social networking operations and has done so within their registration process. New members must agree to the terms and conditions of the Privacy Policy before their registration is complete. Within this Privacy Policy, users must consent to the sharing of their information, along with Twitters promise of using information for purposes it was intended for. No information is misused by Twitter and they follow their Privacy Policy, “All users consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy” (2012 Twitter).
Twitter’s main focus is to generate revenue. They have a lot of information available to them and they need to capitalize on this. Twitter is not using information against the terms that it has been made available to them. Twitter needs this information to improve their operations and supply relevant information to their Tweeters. Although, some could
References: Bradshaw, Time. June 25, 2012. Coke sees ‘phenomenal’ result from Twitter ads. Financial Times. Retrieved September 2012. From http://www.ft.com/intl/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html#axzz27oHUt5Dx Kirkpatrick, Dave. August 21, 2012. Social Media Marketing: Data mining Twitter for trends, sentiment and influencers. Marketing Sherpa Blog. Retrieved September 2012. From http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/twitter-data-mining/. 2012 Twitter Privacy Policy. Twitter/Twitter Privacy Policy. Retreived September 2012. From https://twitter.com/privacy. September 28, 2012. More Tweets To Discover. Twitter Blog. Retriever September 2012. From http://blog.twitter.com/. 2012. Start Advertising. Retrieved September 2012. From https://business.twitter.com/advertise/start/.