Strengths
The first strength that Twitter has is its large amount of users. Twitter has hundreds of millions of users and the number continues to go. This is a quality strength because it give Twitter a large audience to send information to. It is a powerful thing to have such a large base of people all under one system. Twitter can utilize large group of people in multiple ways. The size also makes Twitter appealing to other outlets and companies. The amount of things possible with such a large audience is endless. Twitter has just begun using the information for promoting messages and having sponsored tweets that companies pay for. Without users, Twitter has no power. That is why the consumers are such a critical strength for twitter. The users create the publicity and product knowledge of twitter. There are not many advertisements for twitter. The company relies on buzz marketing and other outlets to promote the company from the other side.
The second strength of Twitter is the connection between different companies and Twitter users. Both customers and companies use the website to connect with other people and companies. This gives companies on twitter the ability to connect with the customer directly. The connection benefits both the business and the consumer. Customers can give feedback and complaints directly to the business via tweets on twitter. This leads to companies creating better products and better services. For example, Dell has utilized twitter completely to connect with the customer. Dell has even sold products through the twitter site. Dell tweets with the customers to show love and it gets customers pumped to be in connection with twitter. The site also gives businesses the ability to see what other companies are doing within a certain industry. The direct business to business connection can create partnerships and business ventures that may not have been possible without the twitter website. This is a