Types of Retailing
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1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing; Retailing includes all the activities involved in selling products or services directly to final consumers for their non-business use .Many institutions-manufacturers, wholesalers and retailers-do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.
So we can define retailing as,
b. Types of Retailers:
The most important types of retail are including the amount of service they offer ,the breadth and depth of their product lines ,the relative prices they charge, and how they are organized.
1. Amount of Service:
Different types of customers and products require different amount of service. To meet these varying service needs, retailers may offer one of three service levels:
A. Self-service
b. Limited service
c. Full service
a. Self-service:
Self-service retailers serve customers who are willing to perform their own ”locate-compare-select” process to save time or money. Self-service is the basis of all discount operations and is typically used by retailers selling convenience goods and nationally branded, fast-moving shopping goods.
b. Limited service:
Limited service retailers provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
c. Full service:
In full-service retailers, such as high-end specially stores and first-class department
1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing; Retailing includes all the activities involved in selling products or services directly to final consumers for their non-business use .Many institutions-manufacturers, wholesalers and retailers-do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.
So we can define retailing as,
b. Types of Retailers:
The most important types of retail are including the amount of service they offer ,the breadth and depth of their product lines ,the relative prices they charge, and how they are organized.
1. Amount of Service:
Different types of customers and products require different amount of service. To meet these varying service needs, retailers may offer one of three service levels:
A. Self-service
b. Limited service
c. Full service
a. Self-service:
Self-service retailers serve customers who are willing to perform their own ”locate-compare-select” process to save time or money. Self-service is the basis of all discount operations and is typically used by retailers selling convenience goods and nationally branded, fast-moving shopping goods.
b. Limited service:
Limited service retailers provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
c. Full service:
In full-service retailers, such as high-end specially stores and first-class department