Tzinga
PROJECT REPORT
TZINGA - the energy drink
Table of Contents
1. About TZINGA 3 2. Background Research 3 3. Problem Statement Design 5 3.1 Managerial Decision Problem 5 3.2 Marketing Research Problem 6 4. Hypothesis and Research tools 6 5. Research Plan 7 5.1. Research specification 7 5.2. Methodology used 8 5.3. Survey methods used in present research 8 5.3.1. Mall intercepts personal interviews 8 5.3.2. In-depth interviews 8 5.3.3. Online Surveys 8 5.3.4. Focus group research 9 5.3.5. Ethnography 9 6. Sampling plan 9 7. Data Analysis 10 8. Appendix 12 9. References 16
1. About TZINGA
Hector Beverages is a Philadelphia-based company focusing on Indian consumers. Hector Beverages is a relatively new name in the beverage market but it has come with a genuine product for the Indians. Hector Beverages came into the Indian market on October 2009 with a mission, to provide Indians with a tasty health drink.The company’s flagship beverage brand, Tzinga, is one of the new players in Energy drinks segment. Tzinga is available in 3 flavour: Lemon Mint, Tropical Trip and Mango Strawberry. It is manufactured using cutting edge technology and plethora of ingenious solutions and indigenous know-how. Initially, the product is manufactured in Gurgaon. Tzinga attempts to achieve the exact balance of energy and health through the perfect combination of naturally occurring, energy rich resources with high-tech manufacturing techniques. The headquarters of Tzinga is situated in Bangalore and one of its distribution centers is in Lucknow. 2. Background Research
Secondary Research
Existing Market
To understand this, we first studied the energy drink market. Figure 1 demonstrates how the market is divided amongst the brands present in the market currently.
Figure 1: Energy drink Market in India
(Source:
TZINGA - the energy drink
Table of Contents
1. About TZINGA 3 2. Background Research 3 3. Problem Statement Design 5 3.1 Managerial Decision Problem 5 3.2 Marketing Research Problem 6 4. Hypothesis and Research tools 6 5. Research Plan 7 5.1. Research specification 7 5.2. Methodology used 8 5.3. Survey methods used in present research 8 5.3.1. Mall intercepts personal interviews 8 5.3.2. In-depth interviews 8 5.3.3. Online Surveys 8 5.3.4. Focus group research 9 5.3.5. Ethnography 9 6. Sampling plan 9 7. Data Analysis 10 8. Appendix 12 9. References 16
1. About TZINGA
Hector Beverages is a Philadelphia-based company focusing on Indian consumers. Hector Beverages is a relatively new name in the beverage market but it has come with a genuine product for the Indians. Hector Beverages came into the Indian market on October 2009 with a mission, to provide Indians with a tasty health drink.The company’s flagship beverage brand, Tzinga, is one of the new players in Energy drinks segment. Tzinga is available in 3 flavour: Lemon Mint, Tropical Trip and Mango Strawberry. It is manufactured using cutting edge technology and plethora of ingenious solutions and indigenous know-how. Initially, the product is manufactured in Gurgaon. Tzinga attempts to achieve the exact balance of energy and health through the perfect combination of naturally occurring, energy rich resources with high-tech manufacturing techniques. The headquarters of Tzinga is situated in Bangalore and one of its distribution centers is in Lucknow. 2. Background Research
Secondary Research
Existing Market
To understand this, we first studied the energy drink market. Figure 1 demonstrates how the market is divided amongst the brands present in the market currently.
Figure 1: Energy drink Market in India
(Source:
References: * http://www.citeman.com/4318-market-size-for-energy-drinks-in-india-is-growing-rapidly.html * http://www.oppapers.com/essays/Launch-Of-A-New-Energy-Drink/588874 * http://www.fruitjuicenow.com/ourblog/blog/2010/02/09/energy-drink-reviews-for-monavie-energy-emv-emv-preferred-over-competitors/ * www.tzinga.in * http://www.physics.csbsju.edu/stats/anova.html * http://www.physics.csbsju.edu/stats/t-test.html