Strategy in Action
Uber
May 26, 2015
The article I used to help me figure out what I thought was going to happen with Uber five to ten years down the road was the undercover Uber driver. It sparked a few interests from the horrible pay that the drivers are making to the problems in different cities with the people who had medallions. Even their statement of going to a completely driverless business in the near future is a shock to me, which I didn’t know they were getting into and is the main concern to me about the future of the company. The world does seemed to be headed rapidly to driverless cars as you can see from cars that can park themselves to major companies such as Tesla and Google who are investing heavily into driverless cars. For Uber it seems like the directions to go in. However that means a lot more expenses to the company. First of all I do not think that Uber should build their own line of cars, however they should work with one of the large companies such as Tesla or Google to get the cars from them. This will save Uber from having to start up the production themselves, which saves on factory, material, storage, distribution, and every other cost that comes from starting up a factory. Going back to the article it talks a lot about the costs to drivers. Besides having to use their own cars, paying for gas and future costs of maintaining the car, the drivers also use their own insurance policies. Most which can refuse the drivers claims if the insurance agency finds out its related to Uber. In this new driverless system Uber will be responsible for all insurance acquisitions from accidents and more. Now there will probably be much fewer accidents in this system but you will still have to have a policy in place just incase. My future scenario is that Uber decides to start up a factory and begin construction of a completely autonomous experience with the driverless system. Once the change to driverless cars occurs I feel