Uber
What resources does Uber have to compete with other car sharing and traditional land transportation companies? What is Uber’s strategy?
Uber is app based technology firm that invest in technology for a completive edge. Uber resources varies from having many investors. Unlike traditional land transportation companies, Uber has the ability to avoid operational costs, licenses, car up keep, insurance and day to day fuel making the company more agile. Having an app allows you to have a social media presence worldwide allowing you to reach customers in different areas and to have a better brand recognition.
Uber strategy comes from the transportation company’s inability to adapt with the changing times and the ability to implement technology for a better customer service experience. Uber saw holes in the current infrastructure cab system. Uber knew the rise in smart phone use was a way to create a straightforward app to provide customers with a personal way of transportation. The app solves problems from the regular taxi service unwilling to accept credit cards and more. The app allows you to pre pay without any hidden costs. Uber is a dispatch service which the employee drives their personal car, allowing Uber to avoid operational expenses. This strategy increases efficiency, allowing lower cost.
Are its resources VRIN (valuable, rare, inimitable and nonsubstitutable)? Explain your answer.
Its resources are valuable because the use of technology makes access to consumers easily accessible. Their resources are not rare because apps are becoming part of business in many organizations. Why their resources are unique, they are not impossible to be copied. The resources are not patented. Their resources are nonsubstituitable because without the app they would not be mobile, easily accessible and efficient.
What is the role of technology in Uber’s business model?
The development of the Uber app played a huge role in the company’s success. The app gives the
Uber is app based technology firm that invest in technology for a completive edge. Uber resources varies from having many investors. Unlike traditional land transportation companies, Uber has the ability to avoid operational costs, licenses, car up keep, insurance and day to day fuel making the company more agile. Having an app allows you to have a social media presence worldwide allowing you to reach customers in different areas and to have a better brand recognition.
Uber strategy comes from the transportation company’s inability to adapt with the changing times and the ability to implement technology for a better customer service experience. Uber saw holes in the current infrastructure cab system. Uber knew the rise in smart phone use was a way to create a straightforward app to provide customers with a personal way of transportation. The app solves problems from the regular taxi service unwilling to accept credit cards and more. The app allows you to pre pay without any hidden costs. Uber is a dispatch service which the employee drives their personal car, allowing Uber to avoid operational expenses. This strategy increases efficiency, allowing lower cost.
Are its resources VRIN (valuable, rare, inimitable and nonsubstitutable)? Explain your answer.
Its resources are valuable because the use of technology makes access to consumers easily accessible. Their resources are not rare because apps are becoming part of business in many organizations. Why their resources are unique, they are not impossible to be copied. The resources are not patented. Their resources are nonsubstituitable because without the app they would not be mobile, easily accessible and efficient.
What is the role of technology in Uber’s business model?
The development of the Uber app played a huge role in the company’s success. The app gives the