Uber Core Competencies

Uber has several core competencies that have positioned the company well. First and foremost, they are a market leader, and this has given the company an advantage in the marketplace as others have followed suite. Second, their aggressive management style with an entrepreneurial orientation have led the company to success through its initial startup stages. Third, their use of technology to bring together gps mapping, payment systems, driver and passenger rating systems, all in a customer friendly easy to use app was one of the main competencies for Uber. Fourth, their pricing and support model were new to the market and offered a significant competitive advantage. Lastly, I would say their adaptability is also a core competency as Uber has
We set meeting times, get right to work on our slides and wrap up our video portion in a timely manner. We try and accommodate various scheduling needs, but that is probably the most difficult aspect of the group project, which is to be expected by students who are also full-time employees as well. If we were restarting at the beginning of the semester, the one thing I would recommend to help our team better produce and perform would be if we could meet in person. Unfortunately, because of the distance between us, it is not possible, so the zoom sessions are the next best thing, but sometimes you get a lot more from meeting in person versus through video
Businesses must have a strategy or plan for success, but if management is not effectively executing the plan, the strategy will not lead to success. In the book Playing to Win, the authors summarize strategic management into five 5 key questions. These questions, while simple in nature, really get to the heart of the strategy and the soul of the business. The first choice is about aspirations. It is not simply enough to say you want your business to be the best. A good leader will develop a set of winning aspirations that truly focus on the customer first and not just on making money. These winning aspirations should be aggressive goals that are SMART (specific, measurable, achievable, relevant and time bound) and provide an inspiring mission and vision that will motivate the employees as well as the stakeholders of the business. The second choice will be on where to play. This really helps to narrow the playing field, because no business can win every game on every field. Strategic managers must decide on which field do we have the best chance to win. Again, while simple in nature, this really helps to guide the business owner through some tough choices that are necessary if winning is the true aspiration. One method management may use to evaluate the playing field is Michael Porter’s Five Forces Analysis. Five forces provides management with a tool to evaluate an industries